Remote Senior PR Strategist: Storytelling & Media Relations

Placements24; Upington; Hybrid; ZAR 1,000,000 - 1,300,000; Full time

Benefits offered by this job

Health insurance

Remote work tech support

Professional development opportunities

Job summary

Placements24 is seeking an experienced Senior PR Strategist to lead strategic communications initiatives for a dynamic media-focused organization. This remote-first role requires you to shape brand narratives, manage key media relationships, and drive PR programs that elevate visibility across platforms for the Upington region and beyond.

You will craft compelling press materials, monitor coverage, advise leadership on crisis communications, and coordinate with marketing and sales to ensure

Qualifications

• 7+ years of progressive PR or corporate communications experience.
• Proven ability to develop and execute PR strategies with measurable results.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement comprehensive PR strategies.
• Cultivate and maintain relationships with media outlets, journalists, bloggers, and influencers.
• Craft compelling press releases, media kits, speeches, and other materials.
• Manage media inquiries and coordinate interviews for spokespeople.
• Monitor media coverage and provide regular reports and insights.
• Oversee crisis communication planning and execution.
• Collaborate with marketing, sales, and leadership to ensure consistent messaging.
• Organize and execute virtual press conferences and media events.
• Measure and report on the effectiveness of PR campaigns against KPIs.
• Stay abreast of emerging PR technologies and best practices.

Skills

Public relations

Media relations

Crisis communications

Content creation

Digital PR

Storytelling

Education

Bachelor's degree in PR/Communications/Journalism/Marketing

Master's degree (bonus)

Tools

PR software

Media monitoring tools

Job description

Placements24 is seeking an experienced Senior PR Strategist to lead strategic communications initiatives for a dynamic media-focused organization. This remote-first role requires you to shape brand narratives, manage key media relationships, and drive PR programs that elevate visibility across platforms for the Upington region and beyond.

You will craft compelling press materials, monitor coverage, advise leadership on crisis communications, and coordinate with marketing and sales to ensure