Remote Senior Digital Marketing Strategist (Education)

Placements24; Vereeniging; Hybrid; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Fully remote work environment

Health, dental, and vision insurance

Professional development opportunities

Performance-based bonuses

Pension fund contribution

Generous paid time off

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist to lead our online presence and outreach from a remote location. You will design and execute comprehensive marketing strategies to raise brand awareness and drive student enrollment across SEO, SEM, content, email, and social channels.

The role requires 6+ years in digital marketing, strong analytical skills, and experience in education. You will mentor junior staff, collaborate with designers and developers, and optimize budgets for

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 6 years of digital marketing experience with emphasis on strategy development and execution.
• Experience in the education sector is highly desirable.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads and email marketing tools.
• Strong analytical skills and ability to turn data into actionable insights.
• Excellent written and verbal communication skills.
• Experience managing multiple projects and remote teams.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies aligned with institutional goals.
• Oversee and optimize SEO and SEM campaigns.
• Manage and execute social media marketing campaigns to boost engagement and brand visibility.
• Develop and manage content marketing strategies including blogs and website copy.
• Plan and run email marketing campaigns, including nurture sequences.
• Analyze campaign performance with analytics tools and report KPIs.
• Identify target audiences and reach them via digital channels.
• Collaborate with content creators, designers, and developers to produce engaging assets.
• Stay updated on digital marketing trends and tools in education.
• Manage budgets and maximize ROI; conduct A/B testing and optimizations.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Data analytics

Team mentoring

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

Placements24 is seeking a Senior Digital Marketing Strategist to lead our online presence and outreach from a remote location. You will design and execute comprehensive marketing strategies to raise brand awareness and drive student enrollment across SEO, SEM, content, email, and social channels.

The role requires 6+ years in digital marketing, strong analytical skills, and experience in education. You will mentor junior staff, collaborate with designers and developers, and optimize budgets for