Remote Digital Marketing Strategist — Education Impact

Placements24; Paarl; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary and incentives

Professional development support and e

Flexible working hours

Job summary

Placements24 is seeking a Remote Digital Marketing Specialist to drive its client's literacy-focused mission. You will design and execute data-driven campaigns across social, email, SEO, and paid media, leveraging analytics to optimize performance.

This fully remote role requires at least four years in digital marketing, with proficiency in GA, Google Ads, CMS, and strong copywriting. You will create engaging content, manage campaigns, and collaborate with teams to align branding and impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 4 years hands-on digital marketing experience including SEO, SEM, social media, and email marketing.
• Proven ability to develop and execute successful campaigns that drive engagement and conversions.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Experience with CMS and email marketing software.
• Strong SEO understanding and copywriting skills.
• Remote work experience and ability to manage multiple projects independently.

Responsibilities

• Develop and execute data-driven digital marketing strategies to achieve organizational goals.
• Manage and optimize social media profiles, content calendars, and advertising campaigns.
• Create engaging content for websites, blogs, emails, and other digital channels.
• Implement SEO best practices to improve organic rankings and visibility.
• Plan and manage paid campaigns (Google Ads, social ads) within budget.
• Analyze website traffic and campaigns using analytics tools to optimize performance.
• Identify target audiences and tailor digital marketing messages.
• Manage email campaigns including segmentation and automation.
• Stay current with digital marketing trends and tools.
• Collaborate with internal teams to ensure brand consistency.

Skills

Digital marketing strategy

Analytics

Copywriting

Independent work

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

Google Analytics

Google Ads

CMS

Job description

Placements24 is seeking a Remote Digital Marketing Specialist to drive its client's literacy-focused mission. You will design and execute data-driven campaigns across social, email, SEO, and paid media, leveraging analytics to optimize performance.

This fully remote role requires at least four years in digital marketing, with proficiency in GA, Google Ads, CMS, and strong copywriting. You will create engaging content, manage campaigns, and collaborate with teams to align branding and impact.