Remote Digital Marketing Manager: Scale Retail Growth

Placements24; Cape Town; Hybrid; ZAR 1,166,000 - 1,833,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Health, dental, vision insurance

Generous annual leave

Professional development

Job summary

Placements24 is seeking a digital marketing manager to lead our client's online marketing, driving brand awareness, customer acquisition, and loyalty from a fully remote location.

You will oversee SEO, SEM, social media, email, and display advertising, analyze campaigns with web analytics, and report insights to optimize ROI across retail campaigns. The role offers flexible scheduling and professional development in a dynamic remote team.

Qualifications

• Minimum 5 years of digital marketing experience, preferably in the retail sector.
• Strong understanding of SEO/SEM, social media management, and email marketing platforms.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent analytical skills and ability to translate data into actionable insights.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels (SEO, SEM, social media, email, content).
• Manage content creation for social media, blogs, and digital touchpoints.
• Oversee paid campaigns, budgets, and ROI optimization.
• Analyze campaign performance using web analytics and produce actionable reports.
• Stay updated on digital marketing trends to improve effectiveness.

Skills

Digital marketing strategy

SEO/SEM

Social media management

Email marketing

A/B testing

Data analytics

ROI optimization

Tools

Google Analytics

Google Ads

Facebook/Meta Ads

Email marketing platforms

Job description

Placements24 is seeking a digital marketing manager to lead our client's online marketing, driving brand awareness, customer acquisition, and loyalty from a fully remote location.

You will oversee SEO, SEM, social media, email, and display advertising, analyze campaigns with web analytics, and report insights to optimize ROI across retail campaigns. The role offers flexible scheduling and professional development in a dynamic remote team.