Remote Real Estate Growth & Communications Strategist

Placements24; Gqeberha; Hybrid; ZAR 400,000 - 660,000; Full time

Benefits offered by this job

Performance bonus

Remote-friendly

Provident fund

Annual leave

Medical expense contribution

Job summary

Placements24 is seeking a creative, results-driven Remote Property Marketing and Communications Specialist to lead marketing for our national real estate client. You will develop and execute campaigns, write property descriptions, manage digital channels, and elevate brand visibility from anywhere in South Africa.

The role demands a bachelor’s degree in Marketing or related field and at least 4 years of digital marketing and content experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 4+ years of marketing experience with focus on digital marketing and content creation.
• Proven track record in developing and executing successful campaigns, preferably in real estate.
• Strong SEO, SEM, social media, and email marketing principles.
• Excellent copywriting and editing skills with attention to detail.

Responsibilities

• Develop and implement comprehensive marketing plans for property listings and brand initiatives.
• Create engaging marketing copy, including property descriptions, brochures, and website content.
• Manage and optimize digital campaigns across SEO, SEM, social media, and email marketing.
• Oversee social media presence, content creation, scheduling, and audience engagement.
• Coordinate production of visual materials: videos, virtual tours, and photography.
• Develop and manage public relations strategies, including press releases and media outreach.
• Analyze campaign performance and provide reports with insights and recommendations.
• Conduct market research to identify target audiences and channels.
• Collaborate with sales to align marketing with sales objectives and collateral.
• Stay updated with latest marketing trends and technologies in real estate.
• Manage marketing budgets and ensure cost-effective campaign execution.

Skills

Copywriting

Editing

Analytical skills

Communication

Remote collaboration

Project management

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

Adobe Creative Suite

Video editing tools

Marketing automation platforms

CRM systems

Job description

Placements24 is seeking a creative, results-driven Remote Property Marketing and Communications Specialist to lead marketing for our national real estate client. You will develop and execute campaigns, write property descriptions, manage digital channels, and elevate brand visibility from anywhere in South Africa.

The role demands a bachelor’s degree in Marketing or related field and at least 4 years of digital marketing and content experience.