Remote Performance Marketing Lead for Multi-Channel Growth

Blacksmith Agency LLC; Cape Town; Remote; ZAR 900,000 - 1,300,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division and seeks a Performance Marketing Manager to own strategy, performance, and leadership across paid search, paid social, SEO and conversion optimization. This senior role blends analytics with client-facing guidance, joining sales calls, shaping roadmaps and ensuring campaigns deliver measurable outcomes.

Hybrid strategic and operational responsibilities involve directing internal and external specialists, managing priorities with the

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, GSC and keyword tools.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90-day, 6-month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, keywords, bidding, landing pages and CRO opportunities.
• Oversee technical and on-page SEO, links, and AI-driven content.
• Track KPIs, attribution and analytics accuracy.
• Provide weekly direction and QA, coordinate with marketing PM.
• Present monthly/quarterly performance summaries to clients.

Skills

PPC Strategy

SEO Strategy

Cross-channel Mgmt

Data Analysis

Client Communication

Team Leadership

Tools

Google Ads

GA4

GSC

Keyword Tools

Paid Media Tools

Job description

Blacksmith Agency is expanding its marketing division and seeks a Performance Marketing Manager to own strategy, performance, and leadership across paid search, paid social, SEO and conversion optimization. This senior role blends analytics with client-facing guidance, joining sales calls, shaping roadmaps and ensuring campaigns deliver measurable outcomes.

Hybrid strategic and operational responsibilities involve directing internal and external specialists, managing priorities with the