Remote Paid Media Lead — Veterinary & Multi-Clinic

Blacksmith Agency LLC; Durban; Remote; ZAR 985,000 - 1,478,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager for veterinary clients. You will own paid media strategies, budgets, and the narrative on performance calls, acting as the strategic voice for clients across multi-location practices.

You will oversee campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, setting roadmaps for 90-day and quarterly cycles while driving client retention and growth. Excellent English on live calls is required.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or similar multi-location businesses is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, Tag Manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Veterinary experience

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager for veterinary clients. You will own paid media strategies, budgets, and the narrative on performance calls, acting as the strategic voice for clients across multi-location practices.

You will oversee campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, setting roadmaps for 90-day and quarterly cycles while driving client retention and growth. Excellent English on live calls is required.