Remote Media Strategist - Public Relations

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a highly experienced Remote Media Strategist to lead global media campaigns and craft compelling narratives across traditional, digital, and social channels. The role requires a strategic thinker who can build international media relationships and deliver measurable results while working fully remotely from South Africa.

The ideal candidate has 5–7 years in media relations and PR strategy, strong writing and communication skills, and a proven track record of managing

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• 5–7 years of progressive experience in media relations and PR strategy, agency or in‑house.
• Proven success in developing and executing impactful media campaigns with measurable results.
• Exceptional written and verbal communication skills with the ability to craft compelling narratives.

Responsibilities

• Develop and implement innovative media strategies tailored to client objectives and target audiences.
• Identify key media targets, build relationships with journalists and influencers globally, and secure high-profile coverage.
• Craft persuasive pitches, press releases, and other communication materials for diverse media platforms.
• Analyze media coverage and campaign performance, providing data-driven insights and recommendations.
• Collaborate closely with internal account teams, creative departments, and international offices to ensure seamless campaign execution.
• Stay abreast of global media trends, emerging platforms, and best practices in public relations.
• Manage crisis communications efforts, providing strategic guidance and proactive counsel.
• Conduct media training for client spokespersons.
• Utilize PR databases and media monitoring tools effectively to track coverage and sentiment.
• Contribute to new business pitches by developing compelling media strategies.

Skills

Media relations

PR strategy

Written communication

Verbal communication

Remote collaboration

Project management

Crisis communications

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field

Job description

About the Role

Our client, a globally recognized public relations firm, is seeking a highly motivated and experienced Remote Media Strategist. This role is integral to developing and executing cutting-edge media campaigns for a diverse international clientele. You will leverage your deep understanding of media relations, digital communication channels, and industry trends to craft compelling narratives and secure impactful media placements. The ideal candidate is a strategic thinker, a proactive relationship builder, and adept at navigating the complexities of global media. This position is fully remote, offering unparalleled flexibility and the opportunity to collaborate with a distributed team of PR professionals.

Key Responsibilities

• Develop and implement innovative media strategies tailored to client objectives and target audiences.
• Identify key media targets, build relationships with journalists and influencers globally, and secure high-profile coverage.
• Craft persuasive pitches, press releases, and other communication materials for diverse media platforms.
• Analyze media coverage and campaign performance, providing data-driven insights and recommendations.
• Collaborate closely with internal account teams, creative departments, and international offices to ensure seamless campaign execution.
• Stay abreast of global media trends, emerging platforms, and best practices in public relations.
• Manage crisis communications efforts, providing strategic guidance and proactive counsel.
• Conduct media training for client spokespersons.
• Utilize PR databases and media monitoring tools effectively to track coverage and sentiment.
• Contribute to new business pitches by developing compelling media strategies.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5-7 years of progressive experience in media relations and PR strategy, agency or in-house experience.
• Demonstrated success in developing and executing impactful media campaigns with measurable results.
• Exceptional written and verbal communication skills, with a talent for crafting compelling narratives and pitches.
• Strong understanding of global media landscapes, including traditional, digital, and social media channels.
• Proven ability to build and maintain strong relationships with international media contacts.
• Proficiency in using media monitoring, PR databases, and analytics tools.
• Excellent strategic thinking, problem-solving, and project management skills.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a remote work environment.
• Experience in crisis communications and media training is highly valued.
• Must be a resident of South Africa , with the ability to connect virtually across time zones.

Benefits

Our client offers a highly competitive salary and benefits package, including comprehensive health coverage and performance-based bonuses. This is a fully remote position, providing ultimate flexibility and work-life balance. Employees have access to cutting-edge technology and resources to support their work. Opportunities for career advancement and professional development through online courses and virtual conferences are abundant. You will join a dynamic, international team of passionate PR professionals, contributing to impactful global campaigns.