Remote Lead: Social Media Strategy & Growth

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Annual bonus

Health and mental health support

Professional development

Job summary

Placements24 is seeking a visionary Lead Social Media Strategist for a fully remote role in South Africa. You will shape and execute strategies to boost brand presence, engage communities, and drive direct sales.

Lead a team of specialists, manage content across platforms, and track KPIs with analytics. Ideal candidates have a Master's in Marketing/Communications, 7+ years in social media with 2+ in leadership, and a proven track record in data-driven campaigns.

Qualifications

• Master's degree in Marketing, Communications, or related field preferred.
• 7+ years in social media marketing/strategy, with at least 2 years in leadership.
• Proven track record of data-driven campaigns with measurable results.
• Deep knowledge of major platforms and growth tactics.
• Strong analytical and leadership abilities.

Responsibilities

• Develop and implement overarching social media strategies aligned with brand goals.
• Lead and mentor a team of social media specialists.
• Oversee content creation across platforms (Instagram, Facebook, X, LinkedIn, TikTok).
• Define KPIs and report insights with analytics tools.
• Manage budgets for social campaigns and optimize ROI.
• Collaborate with marketing, PR, product for integrated messaging.
• Build relationships with influencers and brand advocates.
• Conduct competitor analysis to stay ahead of trends.

Job description

Placements24 is seeking a visionary Lead Social Media Strategist for a fully remote role in South Africa. You will shape and execute strategies to boost brand presence, engage communities, and drive direct sales.

Lead a team of specialists, manage content across platforms, and track KPIs with analytics. Ideal candidates have a Master's in Marketing/Communications, 7+ years in social media with 2+ in leadership, and a proven track record in data-driven campaigns.