Remote Growth Marketing Lead for B2B Hiring

Scale Army Careers; South Africa; Remote; ZAR 1,157,000 - 1,653,000; Full time

Job summary

Scale Army Careers is seeking a Growth Marketing Manager to build and manage a measurable client-acquisition engine focused on turning marketing awareness into qualified employer inquiries and consultation bookings. The role covers paid and organic strategy across the full B2B funnel, from positioning and campaign execution to tracking, reporting, and optimization.

You will collaborate with leadership and a Content Marketing Specialist to align campaigns, messaging, and content with

Qualifications

• 4+ years of growth marketing, demand generation, paid media, or similar B2B role.
• Experience managing paid social campaigns that generate qualified leads.
• Experience marketing B2B, staffing, HR, or similar services.
• Experience across the B2B client-acquisition funnel.
• Ability to use performance data to optimize campaigns and conversions.

Responsibilities

• Build, launch, and optimize lead-generation campaigns across Meta platforms.
• Develop strategies around services, target segments, offers, and CTAs.
• Test audiences, messaging, placements, budgets, and structures to improve leads.
• Evaluate LinkedIn, Google, and other channels based on goals.
• Align paid with organic social, landing pages, and follow-up processes.
• Set up measurement across pixels, UTM, CRM handoff, and dashboards.
• Provide regular reporting and actionable recommendations.

Skills

Meta Ads Manager

Campaign testing

Audience targeting

Conversion optimization

Lead reporting

Growth strategy

Data-driven decisions

Tools

Google Analytics

CRM systems

Dashboards

Pixels

UTM tracking

Job description

Scale Army Careers is seeking a Growth Marketing Manager to build and manage a measurable client-acquisition engine focused on turning marketing awareness into qualified employer inquiries and consultation bookings. The role covers paid and organic strategy across the full B2B funnel, from positioning and campaign execution to tracking, reporting, and optimization.

You will collaborate with leadership and a Content Marketing Specialist to align campaigns, messaging, and content with