Remote Google Ads & SEO Lead — PPC Strategy & Growth

Blacksmith Agency LLC; Pretoria; Hybrid; ZAR 1,994,000 - 2,991,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. The Google Ads Specialist will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes.

Qualifications

• 4–7 years in PPC, SEO, or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, and Google Search Console.
• Ability to craft strategic recommendations for clients and sales teams.
• Proven track record overseeing execution teams and ensuring quality.

Responsibilities

• Lead strategy for PPC and SEO across industries.
• Join sales calls to validate scope and pitch recommendations.
• Create growth roadmaps (90 days, 6 months, 12 months).
• Own client performance across paid and organic channels.
• Audit campaigns, bidding, landing pages, CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, AI-driven content.
• Track KPI, attribution, and analytics accuracy.
• Provide weekly direction and QA; coordinate with marketing PM.
• Present monthly/quarterly performance summaries to clients.

Skills

PPC & SEO

Paid & organic channels

Google Ads

GA4

Google Search Console

Keyword research

Analytics

Strategic recommendations

Team leadership

Tools

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. The Google Ads Specialist will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes.