Remote Email Marketing Strategist

Placements24; Bloemfontein; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Fully remote work

Training and tools access

Comprehensive health insurance

Job summary

Placements24 is seeking a dedicated Email Marketing Specialist to join a fully remote team. The role focuses on developing, executing, and optimizing email campaigns to boost engagement, loyalty, and conversions.

You will handle strategy, segmentation, content creation, A/B testing, and performance analysis, leveraging tools like Mailchimp, HubSpot, and Marketo to personalize journeys and improve deliverability.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of experience specifically in email marketing and marketing automation.
• Proficiency with major email marketing platforms and CRM systems.
• Strong understanding of email marketing best practices, CAN-SPAM laws, and deliverability principles.

Responsibilities

• Develop and execute comprehensive email marketing strategies aligned with overall marketing goals.
• Design and write engaging email copy, subject lines, and calls-to-action that resonate with target audiences.
• Segment email lists based on customer behavior, demographics, and engagement levels to deliver personalized content.
• Manage email campaign deployment using marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo).
• Conduct A/B testing on various email elements to optimize open rates, click-through rates, and conversions.
• Monitor email deliverability, campaign performance, and key metrics, providing regular reports with insights and recommendations.

Skills

Email marketing

Marketing automation

Copywriting

A/B testing

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

HubSpot

Marketo

Job description

Placements24 is seeking a dedicated Email Marketing Specialist to join a fully remote team. The role focuses on developing, executing, and optimizing email campaigns to boost engagement, loyalty, and conversions.

You will handle strategy, segmentation, content creation, A/B testing, and performance analysis, leveraging tools like Mailchimp, HubSpot, and Marketo to personalize journeys and improve deliverability.