Remote Digital PR Specialist: Grow Online Presence

Placements24; Cape Town; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Remote-first

Competitive salary

Health insurance contributions

Professional development

Job summary

Placements24 is seeking a highly motivated Digital PR Specialist to join our fully remote team. You will develop outreach campaigns, secure media coverage with bloggers and influencers, and drive organic traffic through SEO-minded storytelling and content marketing across multiple channels.

You’ll collaborate with content and marketing colleagues to ensure cohesive online messaging, monitor brand sentiment, and report on campaign performance.

Qualifications

• 3–5 years of digital PR, online marketing, or social media management.
• Proven track record securing online media coverage and relationships.
• Strong SEO, content marketing, and social media knowledge.
• Excellent digital writing and editing skills.
• Experience with Cision, Meltwater, BuzzSumo and Google Analytics.
• Ability to work independently in a remote setting.
• Creative storyteller with passion for digital innovation.
• Familiarity with CMS platforms and basic HTML is a plus.

Responsibilities

• Develop and implement digital PR strategies to boost visibility.
• Engage online pubs, bloggers, and influencers for backlinks.
• Create and share press releases, blog posts, and social content.
• Grow social channels and manage community engagement.
• Monitor brand mentions and industry trends with listening tools.
• Analyze campaigns and report on traffic, engagement, conversions.
• Collaborate with content/marketing for cohesive campaigns.
• Manage online reputation and address negative sentiment.
• Stay updated on PR trends, tools, and best practices.

Skills

Digital PR

SEO

Content Marketing

Social Media

Media Outreach

Written Communication

Education

Bachelor's degree

Tools

Cision

Meltwater

BuzzSumo

Google Analytics

Job description

Placements24 is seeking a highly motivated Digital PR Specialist to join our fully remote team. You will develop outreach campaigns, secure media coverage with bloggers and influencers, and drive organic traffic through SEO-minded storytelling and content marketing across multiple channels.

You’ll collaborate with content and marketing colleagues to ensure cohesive online messaging, monitor brand sentiment, and report on campaign performance.