Remote Digital Marketing Specialist — Hospitality Growth

Placements24; Centurion; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Flexible remote work

Diverse hospitality clients

Professional development

Job summary

Placements24 is seeking a creative and analytical Digital Marketing Specialist to support hospitality brands remotely from Centurion. You will develop and execute integrated digital marketing strategies to increase online bookings and brand visibility across SEO, SEM, social media, email, and content channels.

You will collaborate with hotel management and marketing teams, analyze campaign performance with Google Analytics, and craft compelling website copy and promotions for a diverse client

Qualifications

• Proven experience as a Digital Marketing Specialist with online campaign focus.
• Experience with SEO, SEM, social media, and email marketing platforms.
• Proficiency in web analytics and KPI reporting (Google Analytics).
• Excellent copywriting and content creation skills.
• Bachelor's degree in Marketing, Communications, or related field.
• Hospitality industry experience is a plus for this remote role.

Responsibilities

• Develop and manage integrated digital marketing campaigns across SEO, SEM, social media, email, and content.
• Optimize social media profiles and create engaging content to grow online communities.
• Analyze website traffic and campaign ROI to inform strategy.
• Create website copy, blog posts, and promotional content for hospitality clients.
• Monitor industry trends and competitors to identify new opportunities.
• Collaborate with design and development teams to ensure strong user journeys.

Skills

Digital marketing

SEO

SEM

Social media

Email marketing

Content creation

Analytics

Copywriting

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

Social media platforms

Job description

Placements24 is seeking a creative and analytical Digital Marketing Specialist to support hospitality brands remotely from Centurion. You will develop and execute integrated digital marketing strategies to increase online bookings and brand visibility across SEO, SEM, social media, email, and content channels.

You will collaborate with hotel management and marketing teams, analyze campaign performance with Google Analytics, and craft compelling website copy and promotions for a diverse client