Remote Digital Marketing Specialist — Gaming Growth

Placements24; Pretoria; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Fully remote work arrangement

Professional development resources

Online learning access

Job summary

Placements24 is seeking a Digital Marketing Specialist to drive campaigns for gaming titles from a Pretoria-based team. You will craft content, optimize paid ads, and analyze performance to maximize reach and player engagement.

The role emphasizes creativity, data-driven decisions, and close collaboration with product teams. The ideal candidate has strong SEO/SEM, social media, and analytics skills, plus a relevant degree.

Qualifications

• Proven experience as a Digital Marketing Specialist in gaming or Arts & Entertainment.
• Strong knowledge of SEO, SEM, social media marketing, and content marketing.
• Proficiency with Google Analytics, Facebook Ads Manager, and marketing automation tools.
• Excellent written and verbal communication skills and creative copywriting.

Responsibilities

• Develop and execute digital marketing campaigns across social, search, and gaming platforms.
• Create engaging content including ad copy, social posts, and blogs for gamers.
• Manage and optimize paid campaigns (PPC, social ads) to hit KPIs.
• Analyze campaign performance and provide actionable insights in reports.
• Monitor online communities and engage players to build brand loyalty.

Skills

SEO

SEM

Content marketing

Copywriting

Campaign optimization

Creative storytelling

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Facebook Ads Manager

Marketing automation platforms

Job description

Placements24 is seeking a Digital Marketing Specialist to drive campaigns for gaming titles from a Pretoria-based team. You will craft content, optimize paid ads, and analyze performance to maximize reach and player engagement.

The role emphasizes creativity, data-driven decisions, and close collaboration with product teams. The ideal candidate has strong SEO/SEM, social media, and analytics skills, plus a relevant degree.