Remote Customer Lifecycle Marketing Manager

Talent Shore; South Africa; Remote; ZAR 500,000 - 700,000; Part time

Job summary

A leading marketing agency is seeking a contract Customer Marketing Manager to develop and execute engagement strategies targeting existing customers. This role focuses on building customer journeys to drive re-enrollment in training sessions and maximize the value of accounts. Applicants should have 5+ years of experience in customer marketing and be familiar with CRM and marketing automation tools. The position is remote and based in South Africa.

Qualifications

• 5+ years of experience in customer marketing, lifecycle marketing, or retention marketing.
• Strong understanding of marketing automation principles.
• Experience with CRM and MAP platforms.

Responsibilities

• Design and execute customer marketing programs and journeys.
• Develop segmented audience strategies with Geo Marketing Managers.
• Collaborate on automated customer lifecycle campaigns.

Skills

Customer journey mapping

Data-driven mindset

Excellent communication

Collaboration

Tools

Salesforce

HubSpot

Marketo

Eloqua

Job description

A leading marketing agency is seeking a contract Customer Marketing Manager to develop and execute engagement strategies targeting existing customers. This role focuses on building customer journeys to drive re-enrollment in training sessions and maximize the value of accounts. Applicants should have 5+ years of experience in customer marketing and be familiar with CRM and marketing automation tools. The position is remote and based in South Africa.