Remote Category Insights Manager - FMCG Growth Strategist

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance bonuses

Medical aid

Retirement fund

Advanced training and workshops

Remote work flexibility

Job summary

Placements24 is seeking a highly analytical Category Insights Manager for a fully remote role serving the South Africa market. You will harness Nielsen/IRI data, shopper trends, and sales performance to uncover category opportunities and support product and marketing decisions.

You will build dashboards, present to leadership, guide assortment optimization, and collaborate with agencies. A strong analytics background, FMCG experience, and superb storytelling are essential.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Master's degree is a plus.
• 6-8 years' experience in category/market/consumer insights within FMCG.
• Experience analyzing datasets (Nielsen, IRI, sales data) and generating strategic insights.
• Proficiency in Excel, SPSS, R, Python, or similar tools.
• Strong communication, presentation, and storytelling skills.

Responsibilities

• Conduct comprehensive analysis of market data, sales performance, consumer behavior, and competitor activities to identify key category insights.
• Develop and maintain reporting dashboards to track category performance and identify trends.
• Translate data into actionable insights and strategic recommendations for category management, marketing, and sales.
• Lead category reviews and present findings to senior leadership and cross-functional stakeholders.
• Identify opportunities for new product development and assortment optimization based on consumer insights.
• Collaborate with marketing to integrate insights into brand strategies and activation plans.
• Manage relationships with external research agencies and data providers.
• Stay abreast of the latest analytical tools and industry best practices in consumer and market insights.

Skills

Analytical thinking

Strategic thinking

Communication & storytelling

Remote work autonomy

Leadership

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics

Master's degree

Tools

Excel

SPSS

R

Python

Job description

Placements24 is seeking a highly analytical Category Insights Manager for a fully remote role serving the South Africa market. You will harness Nielsen/IRI data, shopper trends, and sales performance to uncover category opportunities and support product and marketing decisions.

You will build dashboards, present to leadership, guide assortment optimization, and collaborate with agencies. A strong analytics background, FMCG experience, and superb storytelling are essential.