Remote Communications Director - Brand Narrative

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote position

Executive compensation package with 2e

Comprehensive health, dental, and eye

Generous PTO and flexible holidays

Budget for professional development

Shape brand narrative and comms

Job summary

Placements24 is seeking a visionary Communications Director for a fully remote, executive-level role. You will design and lead the brand narrative, manage public relations, and align messaging across internal and external channels while guiding a globally distributed team.

The ideal candidate brings 10+ years in corporate communications, outstanding storytelling, and a proven track record of building influential brand narratives in remote settings.

Qualifications

• Master's degree in Communications, PR, Journalism, Marketing, or related field.
• 10+ years in corporate communications or brand management with remote leadership.
• Proven ability to develop and implement brand narrative and comms strategies.
• Exceptional writing and storytelling with a portfolio of impact.

Responsibilities

• Develop and execute a comprehensive communications strategy reinforcing brand narrative.
• Oversee media relations, crisis comms, and stakeholder engagement.
• Create internal and external comms, including executive messages and press releases.
• Manage social channels to ensure consistent brand voice.
• Lead budget and relationships with agencies/vendors.
• Collaborate with marketing, product, and exec leadership for aligned messaging.
• Measure impact of comms initiatives and report results.

Skills

Leadership

Strategic thinking

Storytelling

Media relations

Crisis communications

Education

Master's degree

Tools

PR software

Social media tools

Job description

About the Role

Our client, a rapidly growing (Specify Industry, e.g., Tech Startup, Consumer Goods) company, is seeking a visionary Communications Director to lead their brand narrative strategy. This fully remote role is crucial for defining and amplifying the company's story across all internal and external channels, fostering a strong brand identity and enhancing stakeholder engagement. The ideal candidate will be a seasoned communications professional with exceptional storytelling abilities, strategic thinking, and a proven track record of building and managing impactful brand narratives. As a remote-first position, you will have the autonomy to shape communication initiatives from your chosen location, collaborating with a dynamic and globally distributed team. You will oversee all aspects of corporate communications, public relations, and brand messaging, ensuring consistency, authenticity, and resonance. This leadership position demands creativity, strategic foresight, and the ability to inspire and influence. Your expertise will be instrumental in shaping how our client is perceived by employees, customers, investors, and the public, driving brand loyalty and market differentiation. This is a significant opportunity to build and lead a world-class communications function remotely.

Key Responsibilities

• Develop and execute a comprehensive communications strategy that reinforces the company's brand narrative and values.
• Oversee all public relations activities, including media relations, crisis communications, and stakeholder engagement.
• Craft compelling internal and external communications, including executive talking points, press releases, company announcements, and leadership messages.
• Manage the company's social media presence and digital communication channels to ensure brand consistency.
• Develop and implement employee communications programs to foster a strong internal culture.
• Build and maintain strong relationships with media, influencers, and key industry stakeholders.
• Measure and report on the effectiveness of communication strategies and initiatives.
• Collaborate with marketing, product, and executive leadership to ensure alignment of messaging.
• Manage the communications budget and external agencies/vendors.
• Stay ahead of industry trends and best practices in corporate communications and brand storytelling.

Requirements

• Master's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 10+ years of progressive experience in corporate communications, public relations, or brand management, with significant leadership experience in remote settings.
• Demonstrated success in developing and implementing effective brand narrative and communication strategies.
• Exceptional writing, editing, and storytelling skills with a portfolio of impactful communication examples.
• Proven experience managing media relations, crisis communications, and stakeholder engagement.
• Strong strategic thinking, leadership, and team management capabilities.
• Proficiency in various communication platforms and tools, including social media management and PR software.
• Ability to work independently, lead effectively, and collaborate seamlessly in a global, remote environment.
• High level of discretion, judgment, and professionalism.
• Experience in (Specify Industry, e.g., Technology, E-commerce) is a significant asset.

Benefits

• Fully remote position offering ultimate flexibility and work-life balance.
• Executive-level compensation package, including salary and performance-based equity/bonuses.
• Comprehensive global health, dental, and vision insurance.
• Generous paid time off and flexible holiday schedules.
• Significant budget for professional development, executive coaching, and industry events.
• Opportunity to shape the brand narrative and communication strategy of a growing company.
• Lead and mentor a high-performing remote communications team.
• Work with cutting-edge communication technologies and resources.
• High-impact role with direct influence on company reputation and success.