Remote Brand Marketing Lead: Build Iconic Brands

Placements24; Vereeniging; Hybrid; ZAR 900,000 - 1,700,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary + bonus

Health and wellness benefits

Career advancement opportunities

Direct influence on brand strategy

Job summary

Placements24 is seeking a strategic Remote Brand Marketing Lead for a rapidly expanding consumer goods company operating across South Africa. You will spearhead brand development, marketing initiatives, and campaigns across channels to boost brand equity and market share from a fully remote setup.

The role demands deep brand management, consumer insights, and integrated marketing communications, with a proven ability to lead teams, manage budgets, and deliver measurable growth.

Qualifications

• Proven experience in brand management and marketing strategy.
• Demonstrated success in launching brand campaigns.
• Strong understanding of consumer behavior, analytics, and market research.

Responsibilities

• Develop and implement comprehensive brand strategies to build equity.
• Lead integrated campaigns across digital, traditional, and social channels.
• Conduct market research, consumer analysis, and competitor monitoring.
• Define brand positioning, messaging, and visual identity.
• Oversee development of creative assets and marketing collateral.
• Manage brand marketing budget to maximize ROI.
• Collaborate with cross-functional teams to ensure alignment.
• Monitor brand performance metrics and market trends.
• Identify partnerships to enhance visibility.
• Stay current with industry innovations and trends.

Skills

Brand strategy

Leadership

Customer insights

Integrated marketing

Digital marketing

Budget management

Remote collaboration

Education

Bachelor's degree in Marketing/Business

MBA (advantage)

Job description

Placements24 is seeking a strategic Remote Brand Marketing Lead for a rapidly expanding consumer goods company operating across South Africa. You will spearhead brand development, marketing initiatives, and campaigns across channels to boost brand equity and market share from a fully remote setup.

The role demands deep brand management, consumer insights, and integrated marketing communications, with a proven ability to lead teams, manage budgets, and deliver measurable growth.