Role Purpose
Our company is seeking a Regional Accounts Manager for Spar Inland and Lowveld region. Join Lactalis at our offices in Gauteng and take on the challenge of managing and building an important regional retail account as well as managing key customer relationships within the region.
Requirements
- Degree or Diploma in Sales/Commerce/Marketing.
- SPAR Inland Experience with strong buying group relationships.
- 3-5 Years’ experience in retail key account management in an FMCG environment.
- Experience within a Sales/Trade Marketing FMCG environment would be advantageous.
- Must be able to demonstrate knowledge in Channel Strategy Management.
- Be fluent in English and target/deadline oriented.
- Be computer literate in Microsoft Office suite.
- Proven track record of maintaining profitable growth, achievement of sales targets, retaining and growing customer base.
- Experience in negotiations with buyers and buying groups.
- Proven track record with having excellent customer relations.
Duties and Responsibilities
- Formulate strategy into Channel Specific Plans, by using applicable tools, KPI’s and procedures.
- Develop account specific strategies to achieve/exceed sales objectives.
- Foster relationships with key stakeholders.
- Use trade visits to develop, build and nurture business relationships and to grow brand loyalty and commitment.
- Maintain a comprehensive knowledge of the market, competitors and economic conditions and use this to ensure a competitive advantage.
- Oversee the dissemination of sales information on both management and departmental levels to report on sales performance.
- Manage sales, trading terms, profitability, trade/deal discounts optimally.
- Understand Brand Value and Pricing in order to manage profitability and price realisation.
- Channel Strategy Management:
- Understand geographical dynamics of the sales area.
- Maintain product ranging within customer channel.
- Display financial acumen.
- Supply Chain and Supplier Management including management and evaluation of relationships with Sales Force to drive quality and continuous improvement within customer channels.