Project Manager: Demand Generation - Marketing Communication (FTC Until May 2027 - Wits RHI)

AJ Personnel; Johannesburg; On-site; ZAR 700,000 - 950,000; Full time

Job summary

AJ Personnel, on behalf of Wits Health Consortium, leads demand generation for the introduction of DMPA-SC/SI in South Africa. The role emphasizes formative research, audience insights, and adaptive communication strategies across digital, print, and community channels, with a focus on stakeholder collaboration and measurable impact.

The position drives brand positioning, monitoring systems, and real-time evaluation, ensuring timely, high-quality deliverables while engaging with clinics, NGOs,

Qualifications

• Minimum 5 years in health communication, social marketing or behaviour change campaigns.
• Experience in SRH preferred.
• Strong ability to lead demand-generation projects.

Responsibilities

• Lead design of evidence-based demand generation strategies for DMPA-SC/SI.
• Oversee adaptive implementation plans using human-centered design and behavior change theory.
• Coordinate with public health partners and NGOs to align reporting and delivery.
• Translate complex health information into clear, accessible messaging for diverse audiences.
• Manage production of IEC materials, campaigns across platforms and stakeholder reporting.

Skills

Health communication

Social marketing

Behaviour change

Education

Relevant degree in Marketing, Communication, Public Health

Job description

Main Purpose of the Job

To support with the development and execution of a comprehensive marketing and communication strategy (demand generation) for the introduction of the self-injectable contraceptive Depot Medroxyprogesterone Acetate Subcutaneous (DMPA-SC/SI) in South Africa This includes overseeing formative efforts to inform the implementation approach, designing communication interventions, and establishing systems for real-time monitoring and adaptive management of communication tactics.

Location

Gauteng

Key Performance Areas

Lead the design of evidence-based demand generation strategies for DMPA-SC/SI, including formative research, User segmentation, and brand positioning Develop adaptive implementation plans that integrate human-centered design (HCD) and behaviour change theory Oversee the creation of targeted messaging and creative content tailored to different User segments Design and manage implementation of communication campaigns across platforms, including websites, social media, IEC materials, job aids, presentations, and infographics Conduct evaluations to assess communication effectiveness and prepare technical briefs with key findings and insights Produce regular project reports for internal and external Stakeholders Contribute to academic publications highlighting strategy, outcomes, and lessons learned in demand generation Ensure team visibility through reporting videos, social media content, and written outputs featured by the Institute, at conferences, and on Donor platforms Coordinate with public health partners, NGOs, regulatory bodies, donors, and other Stakeholders to align implementation and reporting efforts Evaluate existing contraceptive materials and messaging and develop new messages to promote the uptake and continued use of self-injectable contraception as part of a broader contraceptive method mix Refine and assess creative messages, visuals, and materials; recommend appropriate and cost-effective dissemination channels for different audience segments Translate complex health information into clear, accessible messaging tailored to a wide range of audiences Collaborate with the team to develop and oversee the production of promotional materials for various Stakeholders, including adolescent girls and young women (AGYW), Parents, Educators, and Community Members Plan and facilitate brand positioning workshops tailored to different market segments Lead the implementation of communication and demand creation strategies, coordinating effectively with team members to ensure timely, high-quality deliverables Design and implement evaluations to assess the effectiveness of communication strategies and materials Oversee operational activities, resolving issues and ensuring smooth execution Support fundraising efforts by contributing to strategic planning and grant proposal development Conduct site visits to identify and address on-the-ground challenges, implementing practical solutions in real-time Manage administrative and logistical tasks related to demand creation activities Maintain team visibility through regular development of reporting videos, social media content, and written outputs shared via institutional, conference, and donor platforms Drive the projects social mobilization strategy by identifying, onboarding, and liaising with community-based organizations (CBOs) and other HIV prevention stakeholders to ensure strong community engagement and buy-in Coordinate with clinics and district Stakeholders to plan social mobilization activities and support the selection of appropriate CBOs Maintain productive relationships with NGO and CBO Partners, as well as the National Department of Health (NDoH), to support effective implementation of social mobilization and demand creation activities Plan and manage knowledge dissemination and the use of research findings related to project deliverables Lead the DMPA-SC/SI community and peer champion component of the project Ensure CBOs are supported to submit timely and accurate budgets, quotations, and invoices to facilitate efficient payment processing Take ownership and accountability for tasks and demonstrates effective self-management Follow through to ensure that quality and productivity standards of own work are consistently and accurately maintained Take ownership for driving own career development by participating in ongoing training and development activities such as forums, conferences, policy setting workshops etc.

Required Minimum Education and Training

Relevant Degree in Marketing, Communication, Public- Health, or related field (or equivalent experience)

Required Minimum Work Experience

Minimum 5 years in Health Communication, Social Marketing, or Behaviour Change Campaigns, preferably in Sexual and Reproductive Health (SRH)

Desirable Additional Education, Work Experience and Personal Abilities

We are seeking a dynamic and strategic Demand Generation (Health Marketing and Communication) Project Manager to support the Technical Head with the design, execution, and real-time adaptation of a comprehensive marketing and communication strategy to support the introduction of DMPA-SC/SI in South Africa Maintain a positive attitude and respond openly to feedback The role will provide strategic oversight for formative research and audience insight generation, support the development of evidence-based messaging and demand generation approaches, and guide the setup of systems for monitoring and optimizing communication tactics The ideal candidate will bring expertise in health marketing, behaviour change communication, and project management, with the ability to translate insights into action in collaboration with Research teams, creative partners, and implementation Stakeholders across digital, community, and health system platforms This is a high-impact position for a results-oriented professional committed to expanding contraceptive access and empowering users through thoughtful, data-driven communication strategies Experience with formative research, human-centred design, digital health, and agile data-to-action approaches Familiarity with South African health systems and socio-cultural dynamics Strong project management skills, including managing creative teams and Stakeholder networks Experience in working with young people and applying gender- and rights-based approaches

Closing Details

Closing date: 30 October 2026

Note: No CV will be accepted after the closing date

Employment Equity

WHC, in accordance with its Employment Equity goals and plan, will give preference to suitable applicants from designated groups as defined in the Employment Equity Act 55 of 1998 and subsequent amendments thereto.

AJ Personnel is only responsible for advertising and the response handling on behalf of their client Wits Health Consortium.