PPC / SEM Specialist - German

Webrepublic; Cape Town; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Dynamic work environment

Projects with global brands

Learning from experts

Flat hierarchies

Hybrid work

Competitive compensation

Job summary

Webrepublic in Cape Town is seeking a PPC/SEM Specialist to manage online marketing campaigns for English and German-speaking clients. Your primary focus is lead generation with the aim of maximizing client ROAS and CPA, delivering data-driven insights and engaging performance reports.

The ideal candidate has 1–2 years SEA experience, proficiency with Google Ads and Google Analytics, and strong project management and client servicing skills.

Qualifications

• 1–2 years of experience in search engine marketing (SEA).
• Proficiency with Google Ads, Google Analytics, and other relevant tools.
• Experience in project management and client servicing.
• Knowledge of display/video advertising, app marketing, tracking, and reporting is a significant advantage.
• Strong affinity for data-driven work, numbers, and pragmatic solutions.

Responsibilities

• Manage online marketing campaigns for English and German-speaking clients.
• Lead generation focus with aims to maximise ROAS and CPA.
• Develop marketing concepts and analyse channels and formats.
• Transform insights into impactful reports and performance presentations.
• Collaborate with clients to formulate optimal solutions aligned with business objectives.

Skills

SEA

PPC

German fluency

English proficiency

Client servicing

Project management

Data-driven

Google Ads

Google Analytics

Education

Bachelor's Degree in Economics/Marketing/Communications

National Diploma/Higher Certificate

Tools

Google Ads

Google Analytics

Display/Video Advertising

Job description

Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland’s leading digital agency. More recently, Webrepublic has launched a subsidiary in South Africa to work hand-in-hand with our HQ in Switzerland. Our team in Cape Town has grown and we are now looking for a PPC / SEM Specialistto expand our local presence into a large-scale operation.

As a PPC / SEM Specialist, you will be responsible for independently and collaboratively managing online marketing campaigns for a diverse portfolio of English and German-speaking clients. Your primary focus will be on lead generation, with the ultimate goal of maximising your clients' online success.

Key Responsibilities

Reporting directly to the Performance Marketing Team Lead, your duties and responsibilities will include, but will not be limited to:

• cultivate enduring client relationships through expertise, project management skills, and amiable demeanour,
• deliver comprehensive performance marketing consulting, with a focus on SEA,
• develop marketing concepts and analyze various channels and formats,
• transform insights into impactful reports and performance presentations,
• passion for performance marketing, guided by ROAS and CPA,
• translate technical data into actionable recommendations,
• collaborate closely with clients to formulate optimal solutions aligned with business objectives.

Qualifications and Skills

As an ideal candidate, you must have the following:

• Educational Background: a National Diploma, Higher Certificate, or Bachelor's Degree from a recognised college or university in a relevant field such as economics, marketing, communications,
• Professional Experience:
  • 1–2 years of experience in search engine marketing (SEA),
  • proficiency with Google Ads, Google Analytics, and other relevant tools,
  • experience in project management and client servicing,
  • knowledge of display/video advertising, app marketing, tracking, and reporting is a significant advantage,
• Skills & Attributes:
  • strong affinity for data-driven work, automated processes, logical thinking, and pragmatic solutions,
  • a knack for numbers and a quick grasp of complex topics,
  • passion for performance marketing and an interest in emerging digital trends and technological developments,
• Language Proficiency: fluent in German with a good knowledge of English.

What we offer

On our side, we offer...

• a dynamic work environment fostering personal growth and development,
• opportunities to work on exciting projects with leading global brands,
• learning from Subject Matter Experts across all digital marketing disciplines,
• flat hierarchies and short decision paths, being part of a young, dynamic, and international team,
• exposure to disciplines beyond your own skill set,
• a vibrant office space in Cape Town and a flexible work environment (hybrid work),
• a competitive compensation package.

Webrepublic is an equal opportunity employer. We encourage candidates from all backgrounds to apply. We will give preference to previously disadvantaged individuals.