Performance Marketing Manager

Syndicate Personnel Specialists; Wes-Kaap; On-site; ZAR 670,000 - 1,339,000; Full time

Job summary

Syndicate Personnel Specialists is seeking a Senior Growth Marketing professional to own the paid media function for a fast-growing global HR Tech SaaS business. The role focuses on LinkedIn paid advertising, ABM, and pipeline-driven growth in a lean, high-performance environment.

You will build and own the paid media capability, with scope to expand into a larger team over time. Cape Town preference noted, with exceptional Johannesburg candidates considered.

Qualifications

• Experience owning paid campaigns from strategy through to execution and optimisation.
• Strong understanding of ABM / target-account marketing.
• Experience measuring marketing performance against pipeline, revenue and commercial outcomes.
• Ability to build reporting on ROI and attribution.

Responsibilities

• Own and develop the paid media strategy and function.
• Build, execute and optimise B2B paid acquisition campaigns.
• Manage significant LinkedIn Ads investment.
• Develop and execute ABM campaigns targeting priority accounts.
• Drive new-business pipeline through paid and experimental acquisition strategies.
• Optimise existing paid channels while identifying new growth opportunities.
• Build reporting that measures pipeline influence, conversion, attribution and ROI.
• Use data to make investment, targeting and optimisation decisions.
• Leverage AI and automation to improve marketing workflows and execution.

Skills

B2B marketing experience

LinkedIn paid advertising

ABM / target-account marketing

Pipeline and revenue focus

Data-driven decision making

Job description

We are recruiting a Performance Marketing Manager for a fast-growing global HR Tech SaaS business.

Despite the title, this is best suited to someone operating at Senior Growth Marketing / ABM Paid Marketing level rather than a conventional Performance Marketing Manager.

The successful candidate will own the paid media function end-to-end, with a significant focus on LinkedIn paid advertising, B2B acquisition, Account-Based Marketing (ABM), pipeline generation, data and experimentation.

This is a hands-on role. You will not be joining a large established paid media team – you will initially own and build the capability yourself, with the opportunity to grow the function and potentially build a team over time.

You must have:

• Strong B2B marketing experience – candidates with predominantly B2C experience will not be considered.
• Significant hands‑on LinkedIn paid advertising experience (in excess of R200K per month)
• Experience owning paid campaigns from strategy through to execution and optimisation.
• A strong understanding of ABM / target‑account marketing.
• Experience measuring marketing performance against pipeline, revenue and commercial outcomes, rather than simply leads or MQLs.

WHAT YOU'LL BE RESPONSIBLE FOR

• Own and develop the paid media strategy and function.
• Build, execute and optimise B2B paid acquisition campaigns.
• Manage significant LinkedIn Ads investment.
• Develop and execute ABM campaigns targeting priority accounts.
• Drive new‑business pipeline through paid and experimental acquisition strategies.
• Optimise existing paid channels while identifying new opportunities for growth.
• Work closely with the SDR team to connect marketing activity with sales execution.
• Build reporting that measures pipeline influence, conversion, attribution and ROI.
• Use data to make decisions around investment, targeting and optimisation.
• Use AI and automation to improve marketing workflows, analysis, personalisation and execution.

THE PERSON WE'RE LOOKING FOR

You are likely to be someone who has worked in a lean, high‑performance B2B environment where you have had to build and execute rather than simply manage agencies or large teams.

• Highly autonomous and comfortable taking ownership.
• Commercially minded and focused on pipeline and revenue impact.
• Data‑driven and confident using performance data to make decisions.
• Comfortable experimenting and testing unconventional approaches.
• Interested in using AI as a practical marketing tool, not simply for content generation.

Cape Town is strongly preferred, as the wider team is based there. Exceptional Johannesburg candidates will also be considered.

This is an opportunity to take ownership of a critical growth function within an ambitious international technology business. The scope is expected to grow with the business – including larger budgets, broader responsibility and the potential to build a team around the function.