Performance Ad Creator | 100% Remote

Foxelli Group; Cape Town; Remote; ZAR 470,000 - 563,000; Full time

Benefits offered by this job

Fully remote schedule

Gym memberships

Personal development budget

Generous paid time off

Home office budget

Strong company culture

Job summary

Foxelli Group is seeking a Performance Ad Creator to turn product insights into persuasive video ads for our D2C brands. You will own the concept and production, crafting hooks, scripts, and finished ads in collaboration with our creative lead and media buyers.

You’ll explore customer reviews, write authentic English copy, experiment with AI and footage, and iterate based on ad performance to drive growth across our in-house brands.

Qualifications

• Experience creating direct-response video ads for ecommerce.
• Ability to turn motivation or objection into a persuasive angle.
• Strong understanding of pacing, visuals, and sound to maintain viewer engagement.

Responsibilities

• Customer research and develop original ad concepts for paid social (Meta).
• Write hooks, scripts, on-screen copy and calls-to-action in English; produce complete ads.
• Edit and produce videos using product footage and AI assets; manage voiceover, captions, and pacing.
• Test multiple openings/concepts and iterate based on performance with media buyers.

Skills

Direct-response video ads

English copywriting

Video editing

AI in creative workflow

Performance optimization

Job description

Please be informed that Foxelli Group hires exclusively in-house and doesn't work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us.

Foxelli brings together curious people who enjoy building brands, exploring AI and making ideas happen. Our D2C brands reach millions of customers and generate more than $20M a year. Behind them is a team that cares about the products we make and enjoys figuring things out together.

We like people who ask questions, try things and take responsibility for what happens next. If that sounds like how you work, keep reading.

WHY JOIN FOXELLI

You’ll create for our own e-commerce brands. Your ideas can go from a rough concept to a live ad, with real customer response to help you improve the next one.

We make room for experimentation and expect you to bring ideas to the table. AI is part of how we work, and we’re interested in how you use it to make better creative, learn faster and simplify production.

THE ROLE

We’re looking for a Performance Ad Creator who can take a product, understand why someone would want it and turn that insight into a video ad that sells.

You’ll own the idea as well as the execution: find the angle, write the hook and script, choose how to tell the story and produce the finished ad. You’ll work with our creative lead and media buyers to learn from results and decide what to create next.

If you enjoy:

• Looking through customer reviews and spotting a reason to buy that others have missed.
• Figuring out why an opening makes you stop scrolling, then creating your own.
• Writing copy that sounds like a real person and gives the viewer a clear reason to care.
• Experimenting with footage, AI and different ways to tell a product story.
• Seeing how your ads perform and coming back with a better idea.

We’d love to work with someone who brings that curiosity all the way through to a finished ad.

What You Will Be Doing

Customer research and creative concepts

• Get to know our products and customers. Read reviews, explore objections and study existing creative to find promising angles.
• Develop original ad concepts for paid social, especially Meta. Choose a clear selling idea and a format that suits the audience.

Copywriting and production

• Write hooks, scripts, on-screen copy and calls to action in English.
• Produce complete ads using product footage, creator content and AI-generated assets. Own the edit, voiceover, captions, sound and pacing.
• Use AI throughout your workflow where it improves the result. Check that the product stays accurate and the visuals and voice feel believable.

Testing and improvement

• Create different openings and concept variations to test new messages, motivations and storytelling approaches.
• Review results with media buyers and use what you learn to improve existing ads and develop new concepts.
• Review your own work before submitting it, apply feedback thoughtfully and communicate clearly about progress and deadlines.

What You Bring

• Experience creating ads. You’ve made direct-response video ads for e-commerce, with responsibility for both the concept and production. Subscription experience is a plus.
• Customer understanding. You can turn a motivation, frustration or objection into a persuasive angle and clear English copy.
• Strong production skills. You’re confident editing video and know how to use visuals, pacing, sound and text to keep a viewer engaged.
• Practical AI skills. You use AI image, video or voice tools in real projects, can spot weak output and know how to improve it.
• Performance thinking. You understand how watch time, CTR, conversion rate and CPA inform creative decisions, and can turn feedback into something worth testing.
• Ownership and curiosity. You make decisions independently, care about the details and keep learning. You can take a product and a goal and move the work forward.

FIXED SERVICE FEE

Up to 2500 euros per month after taxes (depending on your skills, competencies, and experience we'd be happy to negotiate).

Perks & Benefits

• Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness.
• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
• A budget for your home office setup so you’re comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrate you.

ELIGIBILITY & LOCATION REQUIREMENTS

This role is 100% remote.

• Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
• For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours — it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.)

Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.