Partner Marketing Manager

Sage; Johannesburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Work away scheme for up to 10 weeks a 

Life Insurance: 2x annual salary

Income Protection: 75% of monthly risk

Critical Illness cover

Funeral Assistance

Provident fund: 5–15% contributions

Medical aid subsidy: R2,760 pm

Sage Academy leave: 5 paid days/yr

Annual leave: 15 days (fixed term) or

Job summary

Sage is seeking an experienced Partner Marketing Manager to lead partner-led demand generation across Africa and the Middle East with a focus on creating measurable pipeline and revenue. The role includes developing regional strategies, managing MDF and budgets, and collaborating with Sales, Partner Sales and wider Marketing teams.

The position requires handling a hybrid work pattern in Johannesburg, with 3 days in the office and 2 from home.

Qualifications

• Significant experience in Partner Marketing, Channel Marketing, B2B technology, software or SaaS environments.
• Experience delivering partner marketing programmes across multiple African markets.
• Proven track record of driving partner-generated pipeline and revenue growth.
• Strong relationship-building and stakeholder management skills, with the ability to influence at all levels.
• Experience managing MDF, co-marketing budgets and partner investments.
• A solid understanding of demand generation, marketing funnels and performance measurement.
• A commercial mindset and passion for delivering measurable business outcomes through marketing.

Responsibilities

• Develop and execute a regional partner marketing strategy across South Africa, East Africa and the Middle East.
• Build and strengthen relationships with key strategic partners across the region.
• Create joint marketing plans aligned to commercial objectives, revenue opportunities and growth ambitions.
• Design and deliver integrated lead generation campaigns and programmes that drive qualified pipeline.
• Manage partner marketing investment, MDF and co-marketing budgets to maximise return on investment.
• Partner closely with Sales and Partner Sales teams to align marketing activity with pipeline priorities and market opportunities.
• Establish clear performance measures and use data-driven insights to optimise programmes and demonstrate commercial impact.

Skills

Partner Marketing

Channel Marketing

B2B SaaS

Demand Generation

Stakeholder Management

Budget Management

Job description

Job Description

At Sage, we're passionate about helping millions of small and medium-sized businesses across the world thrive. We're now looking for an experienced Partner Marketing Manager to lead partner-led demand generation programmes that drive pipeline growth, customer acquisition and commercial success across Africa and the Middle East.

As our Partner Marketing Manager, you’ll be responsible for developing and executing regional partner marketing strategies that generate measurable demand, qualified pipeline and revenue. Working closely with Sage’s strategic partner ecosystem, Sales teams and wider Marketing functions, you’ll create and deliver joint go-to-market programmes that accelerate growth across multiple markets.

This is a highly commercial role, ideal for someone who thrives on building strategic relationships, influencing stakeholders and turning partner collaboration into measurable business outcomes.

We have a hybrid working pattern at Sage, colleagues must work in the Johannesburg office 3 days a week and work 2 from home.

Key Responsibilities

What You’ll Be Doing

• Develop and execute a regional partner marketing strategy across South Africa, East Africa and the Middle East.
• Build and strengthen relationships with key strategic partners across the region.
• Create joint marketing plans aligned to commercial objectives, revenue opportunities and growth ambitions.
• Design and deliver integrated lead generation campaigns and programmes that drive qualified pipeline.
• Manage partner marketing investment, MDF and co-marketing budgets to maximise return on investment.
• Partner closely with Sales and Partner Sales teams to align marketing activity with pipeline priorities and market opportunities.
• Establish clear performance measures and use data-driven insights to optimise programmes and demonstrate commercial impact.

What We’re Looking For

You’ll bring:

• Significant experience in Partner Marketing, Channel Marketing, B2B technology, software or SaaS environments.
• Experience delivering partner marketing programmes across multiple African markets.
• A proven track record of driving partner-generated pipeline and revenue growth.
• Strong relationship-building and stakeholder management skills, with the ability to influence at all levels.
• Experience managing MDF, co-marketing budgets and partner investments.
• A solid understanding of demand generation, marketing funnels and performance measurement.
• A commercial mindset and passion for delivering measurable business outcomes through marketing.

Benefits

• Work away scheme for up to 10 weeks a year.
• Life Insurance: 2x annual salary covered with the option to flex up cover at own cost up to a maximum of 6X annual salary.
• Income Protection: 75% of the monthly risk salary is paid to the colleague in the event of long-term sickness, provided they are unable to perform their duties.
• Critical Illness cover: Provides colleague with lump sum payment at critical illness diagnosis.
• Funeral Assistance: A benefit payable upon the death of a colleague's spouse or children, or to a colleague's dependents in the event of the colleague's death.
• Provident fund: a retirement fund where colleagues have an option to increase contributions of 5% minimum to a maximum of 15% in 2.5% increments.
• Medical aid subsidy: Discovery and Bonitas are offered on selected plans, colleagues receive R2,760 pm.
• Sage Academy leave: On-going training and professional development + 5 paid days per year to engage in learning opportunities.
• 15 days annual leave for fixed term colleagues and 20 annual leave days for permanent colleagues. The annual leave entitlement for permanent colleagues will increases with seniority. 30 days sick leave in a 3 year cycle, 6 days of Family responsibility leave and Religious leave combined, and 5 or 10 days of sports leave based on representation.
• Paid 5 days yearly to volunteer through our Sage Foundation.
• Employee Assistance Program: free, 24/7 short-term counselling, practical support and coaching for you and your family.
• Flexible work patterns and hybrid working.