Omnichannel Experience Architect (2-Year Fixed-Term)

Novo Nordisk; Johannesburg; On-site; ZAR 540,000 - 780,000; Full time

Job summary

Novo Nordisk in Johannesburg is seeking an office-based Omnichannel Specialist for a 2-year fixed-term role. You will partner with cross-functional teams to translate global priorities into connected journeys for South Africa, coordinating platforms, data and measurement to improve performance.

The role requires a consumer-first mindset, 3–5 years in pharmaceutical marketing or digital engagement, and experience with CRM, segmentation, triggers, personalization and automation to connect

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Digital Marketing or a related field.
• 3–5 years’ experience in pharmaceutical marketing, digital engagement or omnichannel execution.
• Experience using CRM, segmentation, triggers, personalisation and automation to connect touchpoints.
• Experience supporting compliant HCP and consumer journeys across email, portals, websites, search, social media, webinars, eDetailers and approved partner platforms.

Responsibilities

• Partner with cross-functional teams to translate priorities into omnichannel journeys for South Africa.
• Co-design integrated consumer, patient and HCP journeys with cross-functional teams.
• Use segmentation, triggers, personalisation and automation to deliver the right message through the right channel at the right moment.
• Translate objectives into channel, platform, data, tracking and measurement requirements; coordinate omnichannel execution across platforms.
• Map journeys from awareness to support or treatment-related steps, minimising repetition and data re-entry for consumers.
• Coordinate integration of consumer websites, CRM journeys, pharmacy platforms and partner sites with cross-functional teams and external partners.
• Define tracking and data-capture requirements before launch; engage with Legal, Ethics, Compliance and IT on governance.
• Combine partner website data with internal insights to identify friction and optimisation opportunities.
• Analyze journey performance and provide actionable recommendations to improve engagement, conversion, retention, and LTV.

Education

Bachelor’s degree in Business Administration, Marketing, Digital Marketing or a related field

Tools

CRM

Segmentation

Personalisation

Automation

Stakeholder management

AI content tools

Job description

Novo Nordisk in Johannesburg is seeking an office-based Omnichannel Specialist for a 2-year fixed-term role. You will partner with cross-functional teams to translate global priorities into connected journeys for South Africa, coordinating platforms, data and measurement to improve performance.

The role requires a consumer-first mindset, 3–5 years in pharmaceutical marketing or digital engagement, and experience with CRM, segmentation, triggers, personalization and automation to connect