Omnichannel Campaign Architect (Pharma)

Novo Nordisk A/S; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Novo Nordisk A/S in South Africa is seeking an Omnichannel Specialist to partner with cross-functional teams and translate campaign strategies into connected, low-friction journeys for consumers and healthcare professionals.

This office-based, fixed-term role for 2 years in Johannesburg requires coordinating platforms, data and measurement to improve journey performance and build omnichannel capability across Novo South Africa.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Digital Marketing or a related field.
• 3-5 years' experience in pharmaceutical marketing, digital engagement or omnichannel execution.
• Consumer-first mindset with ability to translate insight into action and build relationships.
• Experience using CRM, segmentation, triggers, personalisation and automation across touchpoints.
• Experience supporting compliant HCP and consumer journeys across email, portals, websites, search, social media, webinars, eDetailers and partner platforms.
• Knowledge of content approval, consent, privacy, safety escalation and promotional governance in healthcare.
• Ability to interpret market research and campaign data, test and learn, and turn insights into actionable recommendations.
• Agility in coordinating platforms, data, tracking and channel dependencies.

Responsibilities

• Co-design integrated consumer, patient and HCP journeys with cross-functional teams.
• Use segmentation, triggers, personalisation and automation to deliver the right message through the right channel at the right moment.
• Translate campaign objectives into channel, platform, data, tracking and measurement requirements and coordinate omnichannel execution across internal and partner platforms.
• Map journeys from awareness to appropriate support or treatment-related next steps and identify hand-offs and data re-entry points.
• Coordinate integration of consumer websites, CRM journeys, pharmacy platforms and partner websites with Legal, Privacy and IT on governance.
• Define tracking, tagging, consent and data-capture requirements before launch and ensure governance across departments.
• Combine engagement data with insights to identify friction, channel preferences and optimisation opportunities.
• Analyse journey performance and provide practical recommendations to improve engagement and customer lifetime value.

Skills

Omnichannel experience

CRM & segmentation

Data-driven decisions

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree in Business Administration/Marketing/Digital Marketing

Job description

Novo Nordisk A/S in South Africa is seeking an Omnichannel Specialist to partner with cross-functional teams and translate campaign strategies into connected, low-friction journeys for consumers and healthcare professionals.

This office-based, fixed-term role for 2 years in Johannesburg requires coordinating platforms, data and measurement to improve journey performance and build omnichannel capability across Novo South Africa.