National Key Account Manager | PNP & Boxer Groups

Red Bull Gruppe; Johannesburg; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A leading energy drinks company is seeking a National Key Account Manager for the Johannesburg area. The ideal candidate will have 2-5 years of experience managing key accounts and a proven track record in developing customer strategies. Responsibilities include implementing commercial strategies and managing promotional plans while fostering strong relationships with customers. This position requires strong negotiation and analytical skills, as well as the ability to adapt strategies to market trends.

Qualifications

• 2-5 years' experience as a National Key Account Manager is an advantage.
• Cross-functional experience in marketing or sales is a plus.
• Strong trade relationships and negotiation skills required.

Responsibilities

• Manage the implementation of RedBull's commercial strategy.
• Develop customer strategies aligned with national sales policy.
• Deliver promotional plans that align with channel profitability.

Skills

Tactical planning

Commercial acumen

Negotiation skills

Analytical skills

Strategic ability

Presentation skills

Tools

SAP

Business Intelligence (BI)

Job description

Overview

The National Key Account Manager is a senior account manager responsible for managing a portfolio of customers within the RBZA business. The individual must have entrepreneurial traits and be a self starter to deliver on sales, volume and profitability targets. The National Key Account Manager needs to devise a medium-to-long term vision based on a thorough understanding of customers, trends and opportunities with attention to detail. The person should be comfortable taking calculated risks, identifying and exploiting opportunities to achieve business advantages. Sharing best practices with colleagues and customers to enable RedBull to gain competitor advantage is standard. The role requires a creative, analytical and action‑oriented personality, able to build strong strategic customer relationships and collaborate within the company.

Responsibilities

• Manage the implementation of RedBull's commercial strategy at the key customers.
• Develop mid to long term customer strategies in line with the overall national sales policy, with a strong focus on innovation and long term sales drivers.
• Implement price strategies in line with company mandate and establish the customer pricing accordingly.
• Deliver a promotional plan that drives share and category growth and protects channel profitability and is aligned with the National grid.
• Analyse available data sources (e.g. Nielsen, scanner and customer data) and derive customer growth opportunities.
• Continuously plan sales forecasts and prepare trade spend budgets to hit profitability targets.
• Develop annual business plans and effective promotions.
• Produce excellent conceptual selling decks and establish RedBull as the category leader.
• Conduct and lead yearly negotiation processes at key customers within your portfolio; understand what is required to win in category.
• Agree with customers on RedBull's Perfect Store concept, VIP programs, Profit Zone concept, and Permanent Category Solutions.
• Manage in‑trade partners for Merchandising and Execution within the assigned portfolio.
• Continuously track and adjust volume and profitability targets using existing sales reports (e.g., CPM2, BI).
• Prepare and discuss the success of executed plans (e.g., promotions) with customers and show RedBull’s contribution to the customer’s business.
• Use insights and data to manage in‑store ranging and distribution effectively.
• Continually research to understand customer needs and respond with programmes that are mutually beneficial and aligned with brand equity.
• Develop effective partnerships for RedBull to be regarded as a key supplier and engine for profitable growth.
• Strive for Category Captaincy with key strategic retailers within the energy category.
• Build strong intercompany networks and establish close cross‑functional relationships with Field Sales, Distribution, and Trade Marketing to jointly develop winning customer category strategies and conceptual sells.
• Forecast base volume based on base/promo/execution using PET to understand off‑take and promotional uplift; plan packaging mix and profitability mix.

• Travel 50-60%.

Qualifications

• A proven track record of 2–5 years' professional experience as a National Key Account Manager is advantageous (PNP & Boxer experience is a plus).
• Cross‑functional experience in Trade Marketing, Consumer Marketing, or Field Sales is a plus (not mandatory).
• Excellent network of existing contacts and trade relationships.
• Tactical planning and strategic ability to develop valuable, innovative, and commercially focused strategies while understanding the bigger picture.
• Commercial acumen with a strong understanding of sales processes and financial systems; ability to work with SAP/BI to plan and track results.
• Analytical skills including planning and negotiation; ability to analyse sales and customer data to develop high‑value initiatives for shoppers, customers and RedBull.
• Negotiation experience with frontline retail and problem‑solving skills.
• Proven track record of successfully implementing a national price increase.
• Strong presentation skills to convey highly relevant and commercially viable strategies clearly and empoweringly.

Travel

• Travel 50-60%.

Location

Johannesburg Gauteng, South Africa

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In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

This job description is not exhaustive of potential duties and is provided to assist applicants in determining suitability for the role and to apply. It is not an offer of employment and RedBull is under no obligation to hire an applicant who submits an application.

National Key Account Manager | PNP & Boxer Groups

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