Mr D - Senior Copywriter and Content Strategist

takealot.com; Cape Town; On-site; ZAR 640,000 - 880,000; Full time

Benefits offered by this job

Birthday leave

Free parking

Online learning access

Counselling & legal support

Job summary

Mr D, a division of the Takealot Group, is seeking a Senior Copywriter and Content Strategist to join our Cape Town team.

You will craft compelling copy across restaurants, groceries, retailers, and beyond, shaping tone of voice and leading a small copy team.

Collaborate with design and marketing to deliver campaigns, app content, and digital experiences while driving customer engagement.

Qualifications

• 5+ years of senior copywriter experience in ecommerce or multi-brand environments.
• Portfolio of published articles.
• Hands-on CMS experience.

Responsibilities

• Develop creative campaign concepts and write standout copy for email, website, social media, advertising, in-app notifications, and blog content.
• Collaborate with designers, strategists, and marketing teams to bring campaigns to life.
• Own brand voice across verticals and adapt to audiences and platforms.
• Lead and mentor a small team of copywriters, ensuring quality and accuracy.

Skills

Copywriting

Content Strategy

Brand Voice

Team Leadership

Tools

CMS

Job description

Mr D - Senior Copywriter and Content Strategist

Cape Town

Mr D , a division of the Takealot Group, is looking for a highly talented Senior Copywriter and Content Strategist to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!

Think you’ve been challenged before? Think again!

• Scale: Show the millions of Mr D customers what you can do
• Learn: We work with the best of the best, and then some.
• Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com and TFS. We like to promote from within: Here’s your chance.

This position reports to the Head of Creative Studio

Purpose of the role :To craft compelling copy that resonates across a diverse brandecosystem, including restaurants, groceries, retailers, andbeyond .To collaborate with the design and marketing teams to deliverengaging campaigns, app content, digital experiences, andmore.Play a vital role in shaping the tone of voice and communicationstyle across channels, ensuring alignment with our brandidentity and business objectives .To manage a small team of copywriters’ quality and accuracy ofwork.

Your responsibilities will include:

• 1. Concept & Content Development
  • Develop creative campaign concepts and write standout copyfor various brand materials such as email, website, socialmedia, advertising, in-app notifications, and blog content.
  • Collaborate with designers, strategists, and marketing teamsto bring campaigns and creative ideas to life.
• 2. Brand Tone & Voice
  • Act as a voice champion for the brand, ensuring consistencyin messaging and tone across verticals (food, groceries, retail,etc.).
  • Work on evolving and adapting the brand voice to connectmeaningfully with different audiences and platforms.
• 3. Strategic Storytelling
  • Turn complex ideas into clear, impactful, and emotionallyengaging narratives that drive customer conversion andretention.
  • Help shape brand storytelling to reflect our mission anddifferentiate us from competitors.
• 4. Collaborative Ideation
  • Partner closely with members of the Creative Studio such asdesigners, art directors, and motion teams to develop integratedcampaigns.
  • Support cross-functional teams including Product, Marketing,and Operations with copy needs that align with broaderbusiness goals.
• 5. Editorial Ownership
  • Take ownership of written content for app CTAs, promotions,SEO-friendly digital content, advertising scripts, and long-formeditorial.
  • Proofread and refine copy to ensure clarity, grammaticalaccuracy, and creative excellence.

.Attributes required:

• Ability to translate a creative concept into a clear contentplan
• Strategically driven with a sound understanding of brand and business growth.
• Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app, PR, radio etc
• Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices
• Detail oriented
• Excellent proof-reader
• Must be able to manage a team, a content calendar and an agency relationship.
• Takes initiative and works well independently
• Strong communication and time management skills
• An enthusiasm for being a part of a fast-paced start-up environment
• Blogging and ad agency experience advantageous
• An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)

Qualifications ,Experience and Competencies:

• Creative track record with 5+ years industry experiencewith a through the line portfolio
• Experience working at creative agency advantageous
• Experience writing for ecommerce, on-demand, or multi-brand environments (advantageous)
• Proven work experience as a Senior Copywriter ,Product Copywriter or similar role
• Portfolio of published articles
• Hands-on experience with Content Management Systems
• Basic keyword search knowledge

Let’s talk about life @ Mr D

• The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
• No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
• Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
• Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
• Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
• Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.
• Free parking: No more 5km fun runs to your desk (unless you want to)

Like what you see?

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference