Media Relations Specialist

Placements24; Sandton; On-site; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, and vision benefits

Growth opportunities

Collaborative work environment

Exposure to high-profile projects

Job summary

Placements24 in Sandton seeks a proactive Media Relations Specialist to advance the company’s public image through strategic media outreach and strong journalist relationships. You will craft compelling pitches, monitor coverage, and coordinate interviews and press events.

The role requires a solid writing acumen, knowledge of current media trends, and the ability to secure favorable placements in reputable outlets.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, or related field.
• 3–5 years of experience in media relations or PR.
• Proven success in securing media placements.
• Excellent writing, editing, and verbal communication skills.
• Strong understanding of media trends and digital channels.
• Excellent networking and interpersonal skills to engage media professionals.

Responsibilities

• Develop and execute targeted media outreach strategies to secure positive coverage.
• Build and maintain relationships with key journalists, editors, and producers.
• Write and edit press releases, media advisories, and other PR materials.
• Monitor media mentions of the company and industry news.
• Coordinate media interviews, press briefings, and events.
• Track and report on campaign effectiveness.

Skills

Media relations

Public relations

Writing

Verbal communication

Education

Bachelor's degree in Communications, Public Relations, Journalism, or related field

Job description

About the Role

Our client is seeking a proactive and skilled Media Relations Specialist to join their communications team in the prestigious business hub of Sandton . This role is crucial for fostering positive relationships with media outlets, securing favorable press coverage, and managing the company's public image. You will be responsible for identifying newsworthy angles, crafting compelling pitches, and serving as a key point of contact for journalists. The ideal candidate possesses excellent communication skills, a strong understanding of the media landscape, and a passion for public relations, ready to make a significant impact within a forward-thinking organization.

Key Responsibilities

• Develop and execute targeted media outreach strategies to secure positive coverage.
• Build and maintain strong, credible relationships with key journalists, editors, and producers.
• Write and edit high-quality press releases, media advisories, and other PR materials.
• Monitor media channels for mentions of the company, its leaders, and relevant industry news.
• Coordinate media interviews, press briefings, and promotional events.
• Track and report on the effectiveness of media relations efforts and campaign results.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
• 3-5 years of experience in media relations or public relations.
• Proven success in securing media placements in reputable outlets.
• Exceptional writing, editing, and verbal communication skills.
• Strong understanding of current media trends and digital communication channels.
• Excellent networking and interpersonal skills to build rapport with media professionals.

Benefits

• Competitive salary and performance-driven bonus structure.
• Comprehensive health, dental, and vision benefits.
• Opportunities for professional growth and networking within the industry.
• Dynamic and collaborative work environment in a prime Sandton location.
• Exposure to high-profile projects and strategic communication initiatives.