Media Excellence Chief | AdTech & ROI Leader

Dis-Chem Pharmacies; Midrand; On-site; ZAR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Staff account

Market-related salary

Job summary

Dis-Chem Pharmacies seeks a Head of Media Excellence to lead end-to-end media and AdTech strategy across paid channels from the Head Office. You will drive efficiency, scale, and performance through centralised media planning, buying, and technology enablement, and oversee campaign measurement to guide the Integrated marketing campaign team.

The role requires 8+ years in media leadership with strong ROI track record and 3–5 years in people management, and will partner with Brand, Strategy, IT,

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Communications or related field.
• 8+ years’ experience in ATL, digital, retail media, media planning, media buying, AdTech, or integrated media leadership roles.
• 3–5 years’ experience in a leadership or people management role.
• Demonstrated success in improving media efficiency and delivering measurable ROI.

Responsibilities

• Align media strategy and planning to integrated go-to-market plans and campaign priorities defined by GTM and Brand & Strategy teams.
• Define media buying guidelines/guardrails.
• Lead annual media planning across digital, traditional, and in-store channels.
• Identify and implement consolidation opportunities to capture economies of scale in buying and execution.
• Own the AdTech roadmap and manage integration of platforms.
• Drive automation of media planning, activation, and performance tracking.
• Ensure data accuracy, campaign tagging, and end-to-end attribution models are embedded across channels.
• Partner with Digital, IT, and Analytics teams to connect AdTech with MarTech and CRM.
• Oversee media buying operations, ensuring transparency, compliance, and cost efficiency.
• Lead rate negotiations and supplier management to maximise value and rebate recovery.
• Partner with Brand & Marketing Strategy teams to ensure media planning aligns with brand priorities, campaign objectives, and overall marketing strategy.
• Build strategic relationships with agencies.
• Collaborate with Creative, Campaigns, and Retail Media teams to ensure cohesive execution.
• Define media-specific measurement frameworks, KPIs, and performance inputs, contributing to consolidated reporting led by the Insights & Reporting function.
• Define key metrics to measure effectiveness (reach, conversion, ROI, brand lift, etc)
• Report on campaign measurement to inform execution approach of the Integrated marketing campaign team.
• Report insights to Brand & Marketing Strategy teams to inform optimisation, investment allocation, and future campaign strategy.
• Provide channel-level performance reporting and insights to support consolidated marketing reporting led by the GTM and Insights function

Skills

Media strategy

Media planning

AdTech

ROI optimization

Negotiation

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Analytics, Communications

Honours degree or postgraduate qualification advantageous

Tools

AdTech platforms

Programmatic media platforms

Job description

Dis-Chem Pharmacies seeks a Head of Media Excellence to lead end-to-end media and AdTech strategy across paid channels from the Head Office. You will drive efficiency, scale, and performance through centralised media planning, buying, and technology enablement, and oversee campaign measurement to guide the Integrated marketing campaign team.

The role requires 8+ years in media leadership with strong ROI track record and 3–5 years in people management, and will partner with Brand, Strategy, IT,