Marketing Technology and Platform AI Specialist (Associate)

Centrax Group; Sandton; Remote; ZAR 600,000 - 960,000; Full time

Benefits offered by this job

Remote work

Job summary

Centrax Digital seeks an associate to assess how AI features are used in paid media and analytics across Google Ads, GA4, and other platforms. You will map native capabilities, identify redundancies, and guide clients on where client-owned intelligence adds value.

You will evaluate SEO/AEO impacts, advise on data access and POPIA rules, and support scoring for marketing use cases. Remote engagement with workshops as needed.

Qualifications

• Degree in Marketing, Commerce, Information Systems or related field, or equivalent professional experience.
• Minimum 7 years' experience in paid media, performance marketing or marketing technology, including agency experience.
• Campaigns managed across at least three advertising platforms.
• Hands-on evaluation of platform AI features such as Performance Max or Advantage+.
• Current Google Ads and Google Analytics certifications are preferred.

Responsibilities

• Assess clients' use of Google Ads, Meta, TikTok, GA4, and related tools, including AI features.
• Map native AI capabilities across campaign creation, targeting, bidding, creative, measurement and analysis.
• Identify where clients duplicate platform automation and where native features are under-used.
• Define where differentiated intelligence should sit above or across platforms.
• Assess SEO and AEO practice and the effect of AI search on visibility.
• Advise on marketing data access, consent and POPIA direct marketing rules.
• Support opportunity scoring and pilot selection for marketing use cases.

Skills

Paid media

Performance marketing

Marketing technology

Agency experience

Strategic thinking

Education

Bachelor's degree in Marketing/Commerce/IS or related field

Tools

Google Ads

Google Analytics

Job description

ABOUT CENTRAX DIGITAL

Centrax Digital is an AI-first consulting and digital engineering firm operating from Bryanston, Sandton and Grand Prairie, Texas. We are a Level 1 B-BBEE, black woman-owned Advanced Zoho Partner. Our work spans AI and advisory, platforms, cloud and security, and digital engineering, delivered on our own published methodology. Because Innovation Matters.

THE ROLE

An associate role, engaged per engagement under a statement of work. You give AI engagements an accurate view of what platform-native AI already does across paid media, analytics and search, what clients should use natively, and where client-owned intelligence adds value.

WHAT YOU WILL DO

• Assess clients' use of Google Ads, Meta, TikTok, GA4, Search Console and related tools, including AI features already in use.
• Map native AI capabilities across campaign creation, targeting, bidding, creative, measurement and analysis.
• Identify where clients duplicate what the platforms already automate, and where they under-use native features.
• Define where differentiated intelligence should sit above or across platforms.
• Assess SEO and AEO practice and the effect of AI search on client visibility.
• Advise on marketing data access, consent and POPIA direct marketing rules.
• Support opportunity scoring and pilot selection for marketing use cases.

WHAT YOU NEED

• Degree in Marketing, Commerce, Information Systems or a related field, or equivalent professional experience.
• Minimum 7 years' experience in paid media, performance marketing or marketing technology, including agency experience.
• Campaigns managed across at least three advertising platforms.
• Hands-on evaluation of platform AI features such as Performance Max or Advantage+.
• Current Google Ads and Google Analytics certifications are preferred.

CONFLICTS OF INTEREST

You must disclose any current agency, platform or competitor affiliations before appointment to an engagement.

WORKING ARRANGEMENTS

Remote, with attendance at client workshops as required. Scope, days and daily rate are agreed per engagement.

EMPLOYMENT EQUITY AND POPIA

Centrax Digital is an equal opportunity employer. By applying, you consent to the processing of your personal information for recruitment purposes in accordance with POPIA.

This is a remote position.