Remote Marketing Tech & AI Platform Specialist

Centrax Group; Sandton; Remote; ZAR 600,000 - 960,000; Full time

Benefits offered by this job

Remote work

Job summary

Centrax Digital seeks an associate to assess how AI features are used in paid media and analytics across Google Ads, GA4, and other platforms. You will map native capabilities, identify redundancies, and guide clients on where client-owned intelligence adds value.

You will evaluate SEO/AEO impacts, advise on data access and POPIA rules, and support scoring for marketing use cases. Remote engagement with workshops as needed.

Qualifications

• Degree in Marketing, Commerce, Information Systems or related field, or equivalent professional experience.
• Minimum 7 years' experience in paid media, performance marketing or marketing technology, including agency experience.
• Campaigns managed across at least three advertising platforms.
• Hands-on evaluation of platform AI features such as Performance Max or Advantage+.
• Current Google Ads and Google Analytics certifications are preferred.

Responsibilities

• Assess clients' use of Google Ads, Meta, TikTok, GA4, and related tools, including AI features.
• Map native AI capabilities across campaign creation, targeting, bidding, creative, measurement and analysis.
• Identify where clients duplicate platform automation and where native features are under-used.
• Define where differentiated intelligence should sit above or across platforms.
• Assess SEO and AEO practice and the effect of AI search on visibility.
• Advise on marketing data access, consent and POPIA direct marketing rules.
• Support opportunity scoring and pilot selection for marketing use cases.

Skills

Paid media

Performance marketing

Marketing technology

Agency experience

Strategic thinking

Education

Bachelor's degree in Marketing/Commerce/IS or related field

Tools

Google Ads

Google Analytics

Job description

Centrax Digital seeks an associate to assess how AI features are used in paid media and analytics across Google Ads, GA4, and other platforms. You will map native capabilities, identify redundancies, and guide clients on where client-owned intelligence adds value.

You will evaluate SEO/AEO impacts, advise on data access and POPIA rules, and support scoring for marketing use cases. Remote engagement with workshops as needed.