Marketing Specialist

Staff Focus; Johannesburg; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Staff Focus is seeking a Marketing Specialist to take ownership of our client's brand marketing activities and strengthen its market presence. You will drive brand identity, campaigns and social content across key platforms, with oversight of shoots, curation and creative direction.

The role calls for proven experience in brand management, fashion campaigns and digital marketing, with a hands-on, commercially minded approach to grow brand equity and drive sales.

Qualifications

• Experience building, developing and strengthening a brand.
• Experience with styling and creative direction.
• Experience managing fashion campaigns, lookbooks or catalogue shoots.
• Excellent understanding of social media and digital marketing.
• Relevant marketing, communications or brand management qualification.

Responsibilities

• Take ownership of the brand’s identity, positioning and marketing presence.
• Develop and implement strategies to strengthen brand awareness and market positioning.
• Ensure all marketing activities reflect the brand’s identity and values.
• Identify opportunities to grow the brand across platforms and channels.
• Develop campaigns and initiatives supporting brand-building and commercial objectives.
• Plan, coordinate and execute photoshoots from concept to content.
• Work with photographers, stylists, models, designers and other creatives.
• Develop creative concepts for campaigns, launches and promotions.
• Coordinate production of high-quality visual and written content.
• Manage content calendars and ensure timely delivery.
• Develop and manage the brand's social media presence.
• Coordinate marketing campaigns from concept to execution.
• Manage relationships with marketing suppliers and creative partners.
• Assist with events, launches and activations.
• Manage budgets and align expenditures with plans.
• Prepare marketing reports and provide insights into performance.

Skills

Brand management

Campaign management

Social media

Creative direction

Content development

Photoshoots coordination

Education

Marketing / communications / brand management qualification

Job description

Our client is looking for a creative, commercially minded and brand-focused Marketing Specialist to take ownership of their brand’s marketing activities and help build and strengthen its presence in the market.

Key Responsibilities:

• Take ownership of the brand’s identity, positioning and overall marketing presence.
• Develop and implement strategies to strengthen brand awareness and market positioning.
• Ensure all marketing activities consistently reflect the brand’s identity, values and desired positioning.
• Identify opportunities to grow and elevate the brand across relevant platforms and channels.
• Develop campaigns and initiatives that support both brand-building and commercial objectives.
• Monitor market trends, competitor activity and consumer behaviour to identify opportunities for the brand.
• Plan, coordinate and execute photoshoots, from concept development through to final content.
• Work closely with photographers, stylists, models, designers and other creative suppliers.
• Ensure photography and visual content consistently align with the brand's aesthetic.
• Develop creative concepts for campaigns, launches, collections and promotional activities.
• Coordinate the production of high-quality visual and written content.
• Manage content calendars and ensure marketing content is planned and delivered on time.
• Develop and manage the brand's social media presence across relevant platforms.
• Coordinate marketing campaigns from initial concept through to execution.
• Manage relationships with marketing suppliers and creative partners.
• Assist with events, launches, activations and promotional activities.
• Manage marketing budgets and ensure expenditure is aligned with approved plans.
• Prepare marketing reports and provide insights into campaign and brand performance.
• Stay up to date with developments within the fashion, luxury and marketing industries.

Minimum Requirements:

• Proven experience as a Marketing Specialist, Brand Manager, Brand Marketing Specialist or similar role.
• Must have experience in building, developing and strengthening a brand.
• Proven experience managing and coordinating professional photoshoots.
• Experience with styling and creative direction.
• Strong understanding of brand identity, positioning and visual communication.
• Excellent understanding of social media and digital marketing.
• Strong computer literacy and experience with relevant marketing and digital platforms.
• Experience within the luxury clothing, fashion or premium retail.
• Experience with fashion campaigns, lookbooks or catalogue shoots.
• Relevant marketing, communications, brand management or related qualification.

Please note: Only candidates who meet the minimum requirements will be considered for the role.