Marketing Specialist

Staff Focus; Gauteng; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Staff Focus in South Africa is seeking a Marketing Specialist/Brand Manager to lead brand identity and drive marketing initiatives. You will shape positioning, manage campaigns, and oversee content across digital channels and events.

The role requires coordinating high-end photoshoots, developing campaigns, and leveraging social media to elevate the brand in the luxury retail space.

Qualifications

• Proven experience building, developing and strengthening a brand.
• Experience coordinating professional photoshoots.
• Strong understanding of brand identity, positioning and visual communication.
• Excellent understanding of social media and digital marketing.

Responsibilities

• Own the brand’s identity, positioning and marketing presence.
• Develop and implement strategies to strengthen brand awareness and market positioning.
• Ensure all marketing activities reflect the brand’s identity, values and positioning.
• Identify opportunities to grow the brand across platforms and channels.
• Develop campaigns that support brand-building and commercial objectives.
• Monitor market trends, competitor activity and consumer behaviour.
• Plan, coordinate and execute photoshoots from concept to content.
• Collaborate with photographers, stylists, models, designers and suppliers.
• Ensure photography and visual content align with brand aesthetics.
• Develop concepts for campaigns, launches, collections and promotions.
• Coordinate production of visual and written content.
• Manage content calendars and deliver marketing content on time.
• Develop and manage brand’s social media presence across platforms.
• Coordinate marketing campaigns from concept to execution.
• Manage relationships with marketing suppliers and partners.
• Assist with events, launches and activations.
• Manage marketing budgets and align with plans.
• Prepare marketing reports and insights on campaign performance.
• Stay updated with fashion, luxury and marketing trends.

Skills

Brand management

Marketing strategy

Photoshoot coordination

Social media

Digital marketing

Brand identity

Creative direction

Campaign planning

Budget management

Analytics & reporting

Education

Bachelor's degree in Marketing/Brand Management

Job description

Key Responsibilities:

• Take ownership of the brand’s identity, positioning and overall marketing presence.
• Develop and implement strategies to strengthen brand awareness and market positioning.
• Ensure all marketing activities consistently reflect the brand’s identity, values and desired positioning.
• Identify opportunities to grow and elevate the brand across relevant platforms and channels.
• Develop campaigns and initiatives that support both brand-building and commercial objectives.
• Monitor market trends, competitor activity and consumer behaviour to identify opportunities for the brand.
• Plan, coordinate and execute photoshoots, from concept development through to final content.
• Work closely with photographers, stylists, models, designers and other creative suppliers.
• Ensure photography and visual content consistently align with the brand's aesthetic.
• Develop creative concepts for campaigns, launches, collections and promotional activities.
• Coordinate the production of high-quality visual and written content.
• Manage content calendars and ensure marketing content is planned and delivered on time.
• Develop and manage the brand's social media presence across relevant platforms.
• Coordinate marketing campaigns from initial concept through to execution.
• Manage relationships with marketing suppliers and creative partners.
• Assist with events, launches, activations and promotional activities.
• Manage marketing budgets and ensure expenditure is aligned with approved plans.
• Prepare marketing reports and provide insights into campaign and brand performance.
• Stay up to date with developments within the fashion, luxury and marketing industries.

Minimum Requirements:

• Proven experience as a Marketing Specialist, Brand Manager, Brand Marketing Specialist or similar role.
• Must have experience in building, developing and strengthening a brand.
• Proven experience managing and coordinating professional photoshoots.
• Experience with styling and creative direction.
• Strong understanding of brand identity, positioning and visual communication.
• Excellent understanding of social media and digital marketing.
• Strong computer literacy and experience with relevant marketing and digital platforms.
• Experience within the luxury clothing, fashion or premium retail.
• Experience with fashion campaigns, lookbooks or catalogue shoots.
• Relevant marketing, communications, brand management or related qualification.

Please note: Only candidates who meet the minimum requirements will be considered for the role.