Creative Director

Craven Cottage CC; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Craven Cottage CC in Cape Town seeks a senior creative leader to own brand storytelling across campaigns, product and collections. Direct creative teams to deliver a distinctive luxury visual world.

You will translate strategy into concept, guide photographers, designers, and partners, and ensure brand consistency across digital and print channels while maintaining high quality and speed.

Qualifications

• Bachelor’s degree in Graphic Design, Fine Art, Marketing, Advertising, or a related field.

Responsibilities

• Translate brand strategy into compelling creative ideas.
• Develop campaign concepts across brand, product and collection storytelling.
• Establish a recognisable brand visual language.
• Direct photography and video productions.
• Guide designers, photographers, videographers, editors and external creative partners.
• Ensure creative work feels luxurious, distinctive and unmistakable.
• Protect consistency while allowing the brand to evolve.
• Work with Growth and Digital teams to support commercial objectives.
• Build creative systems to enable fast, high-quality outputs.

Skills

Brand strategy

Creative direction

Team leadership

Mentorship

Concept development

Campaign concepts

Adobe Creative Suite

Figma

Presentation skills

Negotiation

Education

Bachelor’s degree in Graphic Design, Fine Art, Marketing, Advertising, or related field

Tools

Adobe Creative Suite

Figma

Job description

Purpose of the role

Own the creative expression of the brand
Campaign concepts, visual direction, shoots, brand consistency
Translates the brand strategy into a distinctive visual and creative world capable of competing for attention alongside leading international luxury brands.

Owns

• Overall creative direction
• Campaign concepts
• Brand visual language
• Art direction
• Shoot direction
• Creative quality control
• Interpretation of the brand strategy
• Consistency across physical and digital touchpoints

Duties

• Translate brand strategy into compelling creative ideas.
• Develop campaign concepts across brand, product and collection storytelling.
• Establish a recognisable brand visual language.
• Direct photography and video productions.
• Guide designers, photographers, videographers, editors and external creative partners.
• Ensure creative work feels luxurious, distinctive and unmistakable.
• Protect consistency while allowing the brand to evolve.
• Work closely with Growth and Digital teams to ensure creative supports commercial objectives.
• Build creative systems that allow the department to produce at speed without compromising quality.

Requirements

• Bachelor’s degree in Graphic Design, Fine Art, Marketing, Advertising, or a related field.
• At least 5–10 years in design, advertising, marketing, or copywriting, including 3+ years managing teams.
• Experience in luxury brands essential
• A robust track record showcasing original concept development, branding, and strategic execution.
• Ability to mentor creatives, run brainstorms, and guide projects from concept to final launch.
• Translating complex business goals into clear, compelling creative visions.
• Proficiency in standard creative software (such as the Adobe Creative Suite or Figma) and familiarity with current digital/print production standards.
• Strong presentation and negotiation skills for pitching ideas to clients and stakeholders