Marketing Manager (OEM Business Environment)

Headhunters; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading recruitment agency is seeking a Marketing Manager in Johannesburg, Gauteng. The successful candidate will lead a marketing team, develop marketing strategies, and oversee digital marketing efforts. Requirements include a Bachelor's degree in Marketing or a related field, and significant experience in marketing roles, particularly in B2B or technical environments. Strong interpersonal and presentation skills are essential.

Qualifications

• 5–7 years of experience in marketing, including at least 2 years in a managerial role.
• Strong experience in an OEM, industrial, or B2B technical environment.

Responsibilities

• Lead and develop the marketing team, including graphic designers and content creators.
• Develop and execute marketing plans aligned with business objectives.
• Oversee digital marketing efforts and manage social media.

Skills

Cross-functional collaboration

Presentation skills

Relationship management

Education

Bachelor’s degree in Marketing or related field

Postgraduate qualification (e.g., MBA)

Job description

Description

Our Client in the Engineering Industry is seeking to employ a Marketing Manager to their team based in Eastgate Sandton Gauteng.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A postgraduate qualification (e.g., MBA or CIM certification) is an advantage.
• 5–7 years of experience in marketing, with a minimum of 2 years in a managerial or supervisory role.
• Experience in an OEM, industrial, or B2B technical environment is strongly preferred.
• Demonstrated ability to influence and collaborate with cross-functional teams, even without direct authority.
• Strong presentation skills, both in-person and virtually.
• Proven ability to build and manage relationships with internal and external stakeholders.

Responsibilities

HR Management

• Lead and develop a marketing team, which may include subordinates such as graphic designers, content creators, and digital marketing staff, both in-house and outsourced.
• Set clear performance objectives and KPIs; conduct regular performance reviews and provide mentorship.
• Coordinate cross-functional collaboration with product, sales, and technical teams.

Brand Management

• Maintain and enhance brand identity, ensuring consistency across all marketing materials and communication channels.
• Act as brand custodian to enforce brand guidelines internally and with external partners or distributors.

Marketing Strategy & Planning

• Develop and execute an annual marketing plan aligned with overall business objectives and sales targets.
• Manage the marketing budget and allocate resources effectively across campaigns and initiatives.
• Monitor and report on ROI for all marketing activities and campaigns.

Product Marketing & Collateral

• Create and maintain marketing collateral such as brochures, datasheets, product guides, case studies, and sales kits.
• Work closely with product managers and engineers to translate technical features into customer-focused value propositions.
• Support new product launches with comprehensive go-to-market strategies and supporting materials.

Digital & Social Media Management

• Oversee digital marketing efforts, including website content management, SEO/SEM, email marketing, and paid advertising.
• Manage social media presence on platforms such as LinkedIn, YouTube, and other industry-relevant channels.
• Analyse digital marketing performance metrics and optimise campaigns accordingly.

Events & Trade Shows

• Plan and coordinate participation in trade shows, industry conferences, and customer-facing events.
• Develop event strategies that support lead generation and brand positioning goals.

Internal & External Communication

• Manage public relations and media interactions, including drafting press releases and editorial content.
• Support internal communication to ensure alignment across teams on brand messaging and product positioning.

Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.