Marketing Manager New Cape Town

Takealot Group; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Takealot Group in Cape Town is seeking a Marketing Manager to lead strategic planning, positioning and multi-venture campaign execution. You will develop go-to-market strategies, conduct market analyses, and create value propositions for pilot projects in collaboration with Brand & Communications.

The role requires 3+ years in marketing, a proven track record with product launches, and strong project-management skills.

Qualifications

• 3+ years marketing experience, preferably in e-commerce or high-growth environments.
• Proven track record launching products/services from concept to market.
• Project management experience managing multiple concurrent initiatives.

Responsibilities

• Develop go-to-market strategies for new venture propositions from concept to launch.
• Plan and execute integrated marketing campaigns across multiple ventures.
• Manage relationships with Strategy & Ventures teams and external partners.
• Define KPIs and measurement frameworks; present insights to senior leadership.
• Coordinate with legal, compliance, and operations for regulated offerings.
• Ensure timely venture launches and manage multiple pilot projects.

Skills

Marketing analytics tools

Marketing automation

Excel

A/B testing

Tools

Google Analytics

Facebook Business Manager

Job description

takealot.com , South Africa's leading online retailer, is looking for a highly talented Marketing Manager to join our team in Cape Town

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Head of Brand & Communications

Your responsibilities will include:

Strategic Planning & Positioning:

• Develop go-to-market strategies for new venture propositions from concept to launch
• Conduct market research and competitive analysis for untested business models
• Create positioning frameworks and value propositions for pilot projects in collaboration with the Brand & Communications team
• Define customer segmentation and targeting strategies for new audiences

Campaign Development & Execution:

• Plan and execute integrated marketing campaigns across multiple ventures simultaneously
• Develop creative briefs and oversee asset creation with internal/external teams

Stakeholder Management:

• Serve as primary marketing liaison with Strategy & Ventures team and channel marketing managers
• Manage relationships with external partners
• Coordinate with legal, compliance, and operations teams for regulated offerings
• Present campaign performance and insights to senior leadership

Performance Management & Optimization:

• Establish KPIs and measurement frameworks for new business lines
• Monitor campaign performance and optimize based on pilot learnings
• Conduct post-launch analysis and recommend scaling strategies
• Conduct monthly marketing reports in collaboration with channel marketing managers
• Manage concurrent marketing streams for 5+ pilot projects
• Ensure timeline adherence for venture launches and milestone delivery
• Coordinate complex project dependencies across multiple business units

Qualification & Experience:

• 3+ years marketing experience, preferably in e-commerce, fintech, or high-growth environments
• Proven track record managing product/service launches from concept to market
• Project management experience handling multiple concurrent initiatives

Attributes Required :

• Proficiency in marketing analytics tools (Google Analytics, Facebook Business Manager, etc.)
• Experience with marketing automation platforms
• Strong Excel/data analysis capabilities
• Familiarity with A/B testing methodologies

The Environment :

• takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers, its all in the execution after all.
• We love what we do and what we are creating .
• We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply.