Marketing Manager - Central Africa

Binance; Cape Town; On-site; ZAR 900,000 - 1,700,000; Full time

Job summary

Binance in Cape Town seeks a Marketing Manager - Central Africa to own the region's marketing metrics and drive growth by leveraging regional and global resources. You will raise the bar for marketing in the region, telling Binance's story in a culturally relevant, accurate way, building trust with communities and those new to blockchain.

Responsibilities include leading integrated campaigns, analyzing funnel data, coordinating with regional and global teams to achieve OKRs, and delivering

Qualifications

• 5+ years in a similar marketing role.
• Experience with regional Africa markets.
• Strong data-driven decision making.
• Fluent in English; French preferred.
• Ability to lead cross-functional campaigns.

Responsibilities

• Own marketing metrics to drive growth in Central Africa and provide insights to markets and leadership.
• Collaborate with regional, global and functional teams on planning and executing campaigns.
• Assist in affiliate program design, optimization and management in markets managed.
• Ensure hyperlocalised social media interactions in collaboration with team and central teams.
• Continuously raise the bar on marketing execution in the region.
• Review funnel data and implement market-specific changes to key markets.
• Read market data, identify trends and act on campaigns to shift trajectory; flag market movements to stakeholders.
• Drive quarterly marketing strategy for sub-regions, OKRs and accountability tracking.
• Ensure local events meet Binance standards and CSAT goals.
• Design and execute integrated campaigns from strategy to measurement and reporting.
• Lead insight-driven tests/experiments across lifecycle, social or paid channels.

Skills

Marketing metrics

Growth marketing

Brand building

Team management

Social media management

Affiliate programs

Events management

Data analytics

French language

Stakeholder communication

Tools

Social media analytics

Campaign platforms

Job description

About the role:

The Marketing Manager - Central Africa role will be charged with owning marketing metrics for the region and driving growth by leveraging regional and global resources. You’ll be expected to raise the bar for marketing in the region, helping Binance tell our story in a culturally relevant, accurate & consistent way, building trust and reputation in our community as well as those new to blockchain and crypto.

Responsibilities

• Own marketing metrics to drive growth in Central Africa. Be the go-to person for high-level as well as operational insights into markets and the broader continent.

• Collaborate with regional, global and functional teams on planning and executing campaigns for the Central Africa market

• Collaborate on the affiliate program design, optimization and management in the markets managed.

• Ensure that users within your purview receive relevant and hyperlocalised social media interactions within together with specialists in the team and central teams.

• Continuously raise the bar on marketing execution in the region

• Understanding of growth and integrated campaigns, conceptually be able to review funnel data and make unique changes bespoke to key markets in the portfolio.

• Ability to read and review data pertaining to markets, identify trends and quickly execute on campaigns that change the trajectory. Flag key market & competitor movements to stakeholders and leadership

• Drive quarterly marketing strategy for sub-region, OKRs and accountability tracking

• Ensure local events are executed to Binance standards and meeting CSAT goals

• Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness

• Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement

Requirements

• 5+ years of proven success in a similar role

• Comfortable operating in a dynamic, fast-moving environment often with uncertainty

• Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus)

• Experience working in regional roles and familiarity with Africa markets

• Previous experience in social media management, affiliate programs, events and influencer management a plus

• Fluency in English, French is also preferred

• Effective communicator, able to represent Binance to external stakeholders

• User-focused, data-driven approach to decision makingAble to conceptualize and manage integrated campaigns, using both in-house resources and agency partnersUnderstanding of social media and paid channels data analytics

• Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision

• Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plusBackground or interest in the fintech and crypto space preferred