Marketing Manager

TFS (Takealot Fulfilment Solutions); Cape Town; On-site; ZAR 900,000 - 1,400,000; Full time

Job summary

Takealot Fulfilment Solutions (TFS), a division of Takealot Online (RF) (Pty) Ltd, is seeking a Marketing Manager to lead the development, implementation, and management of marketing strategies for the Cape Town division. You will drive lead generation, strengthen brand presence, and collaborate cross-functionally to align with business objectives and growth.

You will manage multi-channel campaigns, content, events, partnerships, and analytics, working with sales and operations to convert

Qualifications

• Bachelor degree in Marketing or related field.
• 5+ years in marketing with at least 2 years B2B experience.
• Experience managing multi-channel campaigns (digital, social, email).
• Strong SEO, SEM, and analytics skills.
• Proven leadership experience.

Responsibilities

• Develop and execute comprehensive marketing strategy for the division.
• Lead brand-building and content creation.
• Drive lead generation and revenue growth in collaboration with sales.
• Manage marketing budget and measure ROI.
• Plan events and partnerships.

Skills

Marketing strategy

Lead generation

B2B marketing

Digital marketing

Brand management

Analytics

Team leadership

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEMrush

CMS

Marketing automation

Job description

Takealot Fulfilment Solutions (TFS), a division of Takealot Online (RF) (Pty) Ltd, is looking for a highly talented Marketing Manager to join our team in Cape Town.

Join Our Mission at Takealot Fulfilment Solutions | We Are TFS

Revolutionising e-commerce logistics in South Africa with cutting-edge technology and operational excellence. We deliver 30+ million orders annually, empowering businesses and driving economic growth.

Who We're Looking For:

Innovative, ambitious individuals ready to shape the future of e-commerce logistics. At TFS, \"Uniquely You\" meets \"Powerfully Us\", where your individuality strengthens our collective mission.

At TFS, your growth is our growth. You'll be joining a team powered by Takealot Group's core values.

This position reports to the Head of Marketing : TFS

Purpose of the role:

As the Marketing Manager for our TFS Division, you will lead the development, implementation, and management of marketing strategies aimed at promoting our services, strengthening brand presence, and driving lead generation. You will collaborate closely with cross-functional teams, including sales and operations to ensure the division & marketing efforts align with business objectives and foster growth. This is an exciting and dynamic role where you will have the opportunity to shape and execute marketing initiatives that directly contribute to the success of our end to end logistics and fulfilment services.

Your responsibilities can include:

• Develop and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth for the division.
• Collaborate with senior leadership to align marketing initiatives with business goals and overall growth objectives.
• Identify market trends, customer pain points, and key opportunities to position the company as a leader in logistics and fulfilment services.

Brand Management & Promotion:

• Lead brand-building efforts to enhance the visibility and reputation of TFS
• Oversee the creation of key messaging, promotional materials, and campaigns that communicate the division’s value propositions effectively.
• Manage public relations efforts, including media outreach and communication strategies that elevate brand awareness.
• Develop and oversee the content strategy for multiple marketing channels, including the website, blog, email campaigns, digital media, and other online platforms.
• Lead the creation of compelling content that resonates with target audiences, including case studies, success stories etc
• Collaborate with internal teams to ensure content aligns with company values, key offerings, and marketing objectives.

Digital Marketing & Lead Generation (in collaboration with the Digital Manager):

• Drive lead generation initiatives through digital channels such as paid search, social media advertising, and email marketing.
• Develop and manage the company’s social media presence across platforms like LinkedIn, Twitter, Facebook, and Instagram to increase engagement with potential clients.
• Understanding of SEO strategies to enhance organic search visibility, working closely with the digital marketing team to optimize content for search engines.
• Work in close partnership with the sales and operational teams to align marketing campaigns with sales objectives, ensuring lead generation efforts translate into qualified opportunities.
• Develop tools and materials that support the sales team’s efforts, including brochures, presentations, and case studies.
• Monitor and optimize the conversion process, ensuring smooth handoffs between marketing and sales teams.

Market Research & Data Analysis:

• Conduct market research to understand industry trends, customer needs, and competitor strategies.
• Analyse campaign performance and lead generation efforts using tools like Google Analytics, CRM platforms, and other data sources.
• Provide insights and recommendations based on data analysis to refine and enhance marketing strategies.

Event Management & Partnerships:

• Plan and execute industry-related events, webinars, and conferences to promote the division and engage with prospective clients.
• Identify and build relationships with key partners, influencers, and vendors that can support marketing initiatives.

Budget & Resource Management:

• Manage the marketing budget for the division, ensuring efficient allocation of resources to maximize ROI on campaigns.
• Track spending, analyse results, and make data-driven decisions to adjust strategies and improve outcomes.

Qualifications and experience:

• Bachelor degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in marketing, with at least 2 years focused on B2B services, ideally within logistics, fulfilment, or a related industry.
• 2 years management experience.
• Proven track record of successfully developing and executing marketing strategies that generate leads and increase brand visibility.
• Experience managing multi-channel marketing campaigns, including digital marketing, social media, email marketing, and content creation.
• Strong understanding of SEO, SEM, and analytics tools such as Google Analytics, SEMrush, or similar platforms.

Attributes required :

• Excellent written and verbal communication skills.
• Analytical mindset with the ability to make data-driven decisions.
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Understanding in using marketing automation tools, content management systems (CMS), and social media management platforms.
• Deep understanding of brand management, positioning, and customer engagement strategies.
• Creative and innovative thinker, with a passion for developing unique marketing solutions.
• Self-motivated, proactive, and able to work independently in a fast-paced environment.
• Collaborative team player who thrives in a dynamic, cross-functional setting.
• High attention to detail with strong problem-solving skills and a results-oriented approach.

Be part of the extraordinary. Be part of TFS.

Takealot Fulfilment Solutions (TFS) is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference.