Marketing & Lead Generation Specialist

destinationone Consulting; Bhisho; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A recruitment services company is seeking a Marketing & Lead Generation Specialist to oversee marketing strategies and lead generation initiatives. The ideal candidate will possess proficiency in digital marketing tools, strong communication skills, and the ability to manage CRM data. This remote position offers a base salary of ZAR 15,000/month with performance bonuses tied to KPIs, and opportunities for career growth in various sectors including healthcare and technology.

Benefits

Performance bonuses up to 20%

Collaborative global team

Remote work opportunities

Qualifications

• Proficiency in digital marketing tools.
• Ability to create compelling marketing content.
• Strong analytical and project management skills.

Responsibilities

• Support business development with marketing strategies.
• Drive lead generation campaigns across digital platforms.
• Manage CRM data hygiene and reporting.

Skills

Digital marketing tools proficiency

Compelling marketing content creation

Project management skills

Proactive problem-solving mindset

Analytical skills with CRM experience

Lead generation experience

Tools

Zoho CRM

Adobe Creative Suite

LinkedIn Campaign Manager

Job description

Overview

This is a remote position.

At destinationone Consulting, we are reimagining the world of recruitment and HR services. Our innovative model RAASS (Recruitment-As-A-Subscription-Service) provides organizations across healthcare, legal, education, non-profit, government, and technology sectors with ongoing, scalable, and people-centric recruitment solutions.

We are seeking a Marketing & Lead Generation Specialist to fuel our growth. This role combines marketing execution with data-driven lead generation — perfect for a results-oriented professional who thrives in fast-paced environments.

Responsibilities

• Support business development with marketing strategies and content suitable for the North American market.
• Drive lead generation campaigns across digital platforms.
• Create, clean, and manage prospect data within our CRM.
• Develop and execute multi-channel digital campaigns, including website content, email, social media, and paid media.
• Serve as the primary owner of Zoho CRM: managing data hygiene, dashboards, campaign integrations, and user adoption.
• Collaborate with Business Development team CRM usage with go-to-market strategies and workflows.
• Write, edit, publish, and manage content across digital platforms with an emphasis on quality, accuracy, and consistency.
• Own campaign reporting and performance analytics, providing actionable insights and optimization recommendations.
• Create visually engaging assets such as web graphics, email templates, and social media visuals using Adobe Creative Suite.
• Manage SEO / SEM strategy, including keyword planning, metadata optimization, and performance tracking.
• Collaborate with leadership to develop compelling, on-brand responses to RFPs, RFQs, and other proposal content, including drafting, editing, formatting, sourcing input from subject matter experts, and ensuring timely submission.

Requirements

• Proficiency in digital marketing tools (email platforms, LinkedIn Campaign Manager, analytics dashboards, etc.).
• Ability to create compelling marketing content (written, visual, & video).
• Excellent organizational and project management skills.
• Strong communicator with a proactive, problem-solving mindset.
• Strong analytical skills with CRM / database management experience.
• Experience in lead generation, data research, and B2C & B2B marketing.

KPIs & Performance Expectations

Lead Generation:

• 50 - 75+ new qualified leads / week.

Data Quality:

• Maintain 95%+ accuracy in CRM entries.

Campaign Performance:

• Email engagement 15–20% open rates, minimum 3–5% CTR.

Conversion Support:

• Drive a 10-15% increase in lead-to-opportunity conversion.

Content Impact:

• 5-7 quality content pieces / week with above average engagement.

Reporting:

• 100% on-time delivery of monthly dashboards and reports.

Benefits

Compensation & Incentive Structure

• Base Salary: ZAR 15,000 / month (or depending on experience).
• Performance Bonus: Up to 20% of base salary per quarter, tied to KPI achievement.

Why Join Us?

• Be part of a Canadian company disrupting the recruitment industry.
• Gain exposure in North America’s healthcare, legal, education, and tech sectors.
• Work remotely with a collaborative, global team.
• Clear KPIs, fair compensation, and career growth opportunities.

To learn more about us and stay updated on opportunities, follow destinationone Consulting on LinkedIn.

Thank you for considering destinationone Consulting—we’re excited to support you in your career journey.