Marketing Communications Manager

Placements24; Paarl; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 seeks a Marketing Communications Manager to lead integrated marketing initiatives for a leading agricultural equipment manufacturer in Paarl, Western Cape. You will craft messages, manage multiple channels, and ensure consistent brand representation across platforms.

The role requires B2B marketing expertise, strong writing, CMS experience, and the ability to translate technical product features into customer benefits. A proactive communicator will drive engagement and growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing communications, preferably in a B2B or industrial sector.
• Proven experience in developing and executing integrated communication plans.
• Strong understanding of public relations, content marketing, digital marketing, and social media.

Responsibilities

• Develop and implement comprehensive marketing communication strategies aligned with business goals.
• Manage the creation and distribution of marketing collateral, including brochures, case studies, white papers, and presentations.
• Oversee the company's public relations efforts, including press releases, media outreach, and industry event participation.
• Manage the company website content, ensuring it is up-to-date, engaging, and optimized for search engines.
• Develop and execute digital marketing campaigns, including email marketing and social media outreach.
• Collaborate with the sales team to develop targeted communication materials and support lead generation efforts.
• Ensure consistent brand messaging and corporate identity across all communication channels.
• Analyze the effectiveness of communication campaigns and report on key metrics.
• Manage relationships with external agencies, including PR firms and graphic designers.
• Stay informed about industry trends and best practices in marketing communications.

Skills

B2B marketing

Content creation

Public relations

Digital marketing

CMS proficiency

Project management

Strategic thinking

Independent worker

Education

Bachelor's degree in Marketing or related

Tools

CMS platforms

Job description

About the Role

Our client, a leading manufacturer of agricultural equipment situated in Paarl, Western Cape , is seeking an experienced and strategic Marketing Communications Manager. This role is responsible for developing and executing integrated communication strategies that enhance brand awareness, drive lead generation, and support sales objectives within the agricultural sector. The ideal candidate will possess a strong background in B2B marketing, content creation, public relations, and digital communications. You will be tasked with crafting compelling messages, managing various communication channels, and ensuring consistent brand representation across all platforms. This is an excellent opportunity to apply your marketing expertise in a dynamic industry, contributing to the growth and success of a respected company in the scenic Paarl region. We are looking for a proactive communicator with a talent for translating technical product features into customer benefits.

Key Responsibilities

• Develop and implement comprehensive marketing communication strategies aligned with business goals.
• Manage the creation and distribution of marketing collateral, including brochures, case studies, white papers, and presentations.
• Oversee the company's public relations efforts, including press releases, media outreach, and industry event participation.
• Manage the company website content, ensuring it is up-to-date, engaging, and optimized for search engines.
• Develop and execute digital marketing campaigns, including email marketing and social media outreach.
• Collaborate with the sales team to develop targeted communication materials and support lead generation efforts.
• Ensure consistent brand messaging and corporate identity across all communication channels.
• Analyze the effectiveness of communication campaigns and report on key metrics.
• Manage relationships with external agencies, including PR firms and graphic designers.
• Stay informed about industry trends and best practices in marketing communications.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing communications, preferably in a B2B or industrial sector.
• Proven experience in developing and executing integrated communication plans.
• Strong understanding of public relations, content marketing, digital marketing, and social media.
• Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
• Experience in managing website content and using CMS platforms.
• Proficiency in project management and organizational skills.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with agricultural equipment or related industries is a significant advantage.
• Strong analytical skills to measure campaign effectiveness.

Benefits

• Competitive salary package reflecting your expertise.
• Opportunity to lead marketing communications for a respected agricultural equipment manufacturer.
• Work in the picturesque town of Paarl, Western Cape .
• Comprehensive health and retirement benefits.
• Professional development and training opportunities.
• Generous paid time off.
• Positive and collaborative work environment.
• Access to company events and industry trade shows.
• Potential for career advancement within the organization.
• Company vehicle or travel allowance may be provided.