Marketing Communications Lead, B2B (Ag Equipment)

Placements24; Paarl; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 seeks a Marketing Communications Manager to lead integrated marketing initiatives for a leading agricultural equipment manufacturer in Paarl, Western Cape. You will craft messages, manage multiple channels, and ensure consistent brand representation across platforms.

The role requires B2B marketing expertise, strong writing, CMS experience, and the ability to translate technical product features into customer benefits. A proactive communicator will drive engagement and growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing communications, preferably in a B2B or industrial sector.
• Proven experience in developing and executing integrated communication plans.
• Strong understanding of public relations, content marketing, digital marketing, and social media.

Responsibilities

• Develop and implement comprehensive marketing communication strategies aligned with business goals.
• Manage the creation and distribution of marketing collateral, including brochures, case studies, white papers, and presentations.
• Oversee the company's public relations efforts, including press releases, media outreach, and industry event participation.
• Manage the company website content, ensuring it is up-to-date, engaging, and optimized for search engines.
• Develop and execute digital marketing campaigns, including email marketing and social media outreach.
• Collaborate with the sales team to develop targeted communication materials and support lead generation efforts.
• Ensure consistent brand messaging and corporate identity across all communication channels.
• Analyze the effectiveness of communication campaigns and report on key metrics.
• Manage relationships with external agencies, including PR firms and graphic designers.
• Stay informed about industry trends and best practices in marketing communications.

Skills

B2B marketing

Content creation

Public relations

Digital marketing

CMS proficiency

Project management

Strategic thinking

Independent worker

Education

Bachelor's degree in Marketing or related

Tools

CMS platforms

Job description

Placements24 seeks a Marketing Communications Manager to lead integrated marketing initiatives for a leading agricultural equipment manufacturer in Paarl, Western Cape. You will craft messages, manage multiple channels, and ensure consistent brand representation across platforms.

The role requires B2B marketing expertise, strong writing, CMS experience, and the ability to translate technical product features into customer benefits. A proactive communicator will drive engagement and growth.