Marketing Account Manager: Education

Sports Science Institute of South Africa (SSISA); Cape Town; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Sports Science Institute of South Africa (SSISA) is seeking a Marketing Account Manager: Education to own the marketing and commercial positioning of SSISA's Education offerings, including student recruitment campaigns, open days and future education products and services. You will work with Education, Sales, Business Development and Marketing to align campaigns with enrolment and revenue objectives.

You will develop integrated campaigns across digital, social media, email, SEO, paid

Qualifications

• Relevant tertiary qualification in Marketing, Business Management, Commerce, Digital Marketing, Education, Communications or a related field.
• Minimum 3 years' experience in marketing, education marketing, commercial, programme management, student recruitment or sales-support roles.
• Experience developing and executing integrated marketing campaigns across multiple channels.
• Experience with CRM, lead generation, marketing automation and customer acquisition.

Responsibilities

• Develop and execute go-to-market strategies for all Education products and programmes.
• Plan and execute integrated marketing campaigns across digital, social media, email, SEO, paid advertising, content marketing and PR channels.
• Build and manage annual campaign calendars aligned to enrolment cycles and business objectives.
• Drive lead generation and enrolment growth across the Education portfolio.
• Develop and optimise lead funnels, nurture journeys and conversion pathways.
• Work closely with Education sales and admissions teams to improve conversion performance.
• Manage HubSpot pipelines, workflows, automations and lead-nurturing activities.
• Develop landing pages, forms, email campaigns, segmentation strategies and lead-scoring models.
• Continuously optimise customer journeys and marketing automation processes.
• Reporting & Analytics

Skills

Lead generation

Campaign management

Stakeholder management

Communication

Marketing strategy

Data-driven decision making

Education

Marketing or related degree

Tools

HubSpot

CRM

Marketing Automation

Job description

Job Title: Marketing Account Manager: Education

Reporting to: Marketing Manager

Location: Boundary Road, Newlands, Cape Town

Employment Type: Permanent

Working Hours: Monday to Friday - 40 hours per week

Job Summary:

The Marketing Account Manager: Education will take ownership of the marketing and commercial positioning of SSISA's Education offerings, including:

• Student Recruitment Campaigns
• Open Days and Virtual Open Days
• Future Education Products and Services

Working closely with Education, Sales, Business Development and Marketing teams, this role will ensure that all education programmes are effectively positioned, supported by strong lead-generation strategies and aligned to enrolment and revenue objectives.

• Relevant tertiary qualification in Marketing, Business Management, Commerce, Digital Marketing, Education, Communications or a related field.
• Minimum 3 years' experience in marketing, education marketing, commercial, programme management, student recruitment or sales-support roles.
• Experience developing and executing integrated marketing campaigns across multiple channels.
• Experience with CRM, lead generation, marketing automation and customer acquisition.
• Strong stakeholder management and communication skills.

Preferred

• Experience within higher education, professional education, online learning, QCTO, CHE or accredited learning environments.
• HubSpot, Marketing Automation, Digital Marketing or CRM certifications.
• Experience in student recruitment, admissions or learner acquisition.

Job Functions:

• Develop and execute go-to-market strategies for all Education products and programmes.
• Plan and execute integrated marketing campaigns across digital, social media, email, SEO, paid advertising, content marketing and PR channels.
• Build and manage annual campaign calendars aligned to enrolment cycles and business objectives.
• Drive lead generation and enrolment growth across the Education portfolio.
• Develop and optimise lead funnels, nurture journeys and conversion pathways.
• Work closely with Education sales and admissions teams to improve conversion performance.

CRM & HubSpot Management

• Manage HubSpot pipelines, workflows, automations and lead-nurturing activities.
• Develop landing pages, forms, email campaigns, segmentation strategies and lead-scoring models.
• Continuously optimise customer journeys and marketing automation processes.
• Reporting & Analytics

Monitor campaign performance, conversion rates and ROI.

• Develop dashboards and reporting frameworks.
• Use performance insights to optimise campaigns, improve enrolment performance and support future decision-making.

Stakeholder Management

• Act as the primary marketing contact for the Education business unit.
• Collaborate with Education, Sales, Admissions, Product Leads, Business Development and Marketing teams to achieve commercial objectives.

Manage, support and develop team members:

• Ensure the team is sufficiently provided with opportunities to upskill and develop their skillset.
• Provide ongoing mentoring and coaching to your team to help them develop their skills.
• Set clear performance objectives, conduct regular performance reviews, provide feedback to team members on their progress and areas for improvement and ensure accountability.
• In conjunction with HR, participate in human capital tasks such as recruitment and selection and employer relations.
• Foster a positive and productive work environment to enhance the team.

Closing Date: 25 September 2026

We are an equal opportunity employer, committed to diversity and inclusion; however, preference will be given to Employment Equity candidates in accordance with the Employment Equity Act of South Africa