Manager: Sales

Premier FMCG (Pty) Ltd; Middelburg; On-site; ZAR 420,000 - 600,000; Full time

Job summary

Premier FMCG (Pty) Ltd is seeking a Bakery Sales Leader in Middelburg to develop and drive profitable sales for the bakery area. You will lead the bakery sales team, implement strategies, optimize distribution, and work with marketing to strengthen Premier’s market position.

The role focuses on driving revenue growth, coaching a high-performing team, and ensuring customer satisfaction through effective SOPs and data-driven decisions.

Qualifications

• Sales & marketing degree or equivalent.
• 3–5 years in FMCG.
• 5+ years in related role.

Responsibilities

• Develop and drive sales strategy for bakery area.
• Lead bakery sales teams to ensure performance and customer satisfaction.
• Drive cost-effective distribution and implement SOPs via sales supervisory team.
• Capture market intelligence and inform tactics with marketing collaboration.
• Ensure adherence to regulations and safety policies.

Skills

Advanced Excel

Negotiation

Persuasion

Presentation

Communication

Networking

Education

Sales & Marketing degree or equivalent

Job description

Premier FMCG is at the heart of South Africa's FMCG industry, delivering trusted, iconic brands across our Bakery, Milling, Confectionery, Home & Personal Care and Culinary divisions. We are driven by innovation, collaboration, and a high-performance growth culture. We empower our people to strive for excellence ensuring that our products and people make a difference in the everyday lives of our consumers.

Job Purpose

• Develop and Drive Sales Strategy: To manage the bakery sales team performance to grow profitable sales for their area in line with site sales strategic plans and targets.
• Lead High-Performing Teams: Lead and manage high-performing Bakery Sales teams to ensure operational excellence and customer satisfaction.

Key Responsibilities

To drive Premier bread sales growth and boost revenue by:

• Proactively implementing sales strategies, streamline distribution channels, and control costs contributing to Premiers financial growth and sustainability.
• Identify growth opportunities, gather market intelligence, and collaborate with marketing to position Premier as the market leader, securing a larger customer base and strengthening Premiers competitive advantage.

To Drive a Low-cost Distribution Model By Implementing SOPs And Key Operational Control Measures Via The Sales Supervisory Team And The Relevant Bakery HOD's Involved With The Processes Relating To

• Daily Driver short controls
• Crates management
• Daily Routes Management KPIs
• Customer Returns

To Ensure Customer Satisfaction And Loyalty By

• Encouraging a customer service focus through coaching, training and support to the sales team
• Assist with the timely resolution of customer issues on ad hoc basis.
• Building and maintaining good working relationships with all third-party distributors

To ensure fact-based decision making based on real time date by:

• Gathering and analysing market data and competitor activities to provide insights to inform sales tactics and plans.
• Ensuring adherence to all relevant industry regulations and company policies, in terms of recordkeeping and reports

To Ensure a Safe Working Environment And Compliance To The OHS Act And Premier Health And Safety Policies And Procedures Through Implementation Of

• operational guidelines/ SOP's that addresses HSE requirements
• effective risk mitigation and management processes in collaboration with the Risk manager as evident through satisfactory internal and external HSE audit results

Qualifications And Experience

• Sales and Marketing degree or equivalent
• 3-5 years in the FMCG
• 5+ year

Key Requirements

• Performance contracting and cascading.
• Advanced Negotiation and Persuasion skills
• Presentation and communication skills (verbal & written)
• Relating and networking
• Advanced Excel

Closing Date: 11 September 2026