Luxury Brand Marketing & Communications Lead (Hybrid)

Placements24; Sandton; Hybrid; ZAR 1,500,000 - 2,300,000; Full time

Benefits offered by this job

Executive medical aid

Retirement benefits

Employee discounts on luxury products

Professional development opportunities

Hybrid work environment in Sandton

Job summary

Placements24 in Sandton, Gauteng, seeks a visionary Head of Marketing & Communications to lead brand strategy, campaigns, and media relations for a premier luxury label. The role combines on-site collaboration with strategic remote planning to elevate market position and engagement.

The ideal candidate has 10+ years in marketing/communications, with leadership in luxury/fashion, strong digital and PR capabilities, and a track record of delivering measurable results.

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or related field required.
• 10+ years in marketing/communications with leadership experience, preferably in luxury/fashion.
• Proven ability to lead brand strategy, campaigns, and cross-functional teams.
• Strong digital, PR, and content strategy skills with data-driven mindset.

Responsibilities

• Develop and implement integrated marketing and communications strategies aligned with brand goals.
• Oversee all marketing campaigns including digital, social media, content, advertising and PR.
• Manage marketing budget and ensure ROI across initiatives.
• Lead and mentor marketing and communications team.
• Conduct market research, competitor analysis and customer segmentation to inform decisions.

Skills

Brand management

Digital marketing

Public relations

Strategic planning

Leadership

Market research

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Job description

Placements24 in Sandton, Gauteng, seeks a visionary Head of Marketing & Communications to lead brand strategy, campaigns, and media relations for a premier luxury label. The role combines on-site collaboration with strategic remote planning to elevate market position and engagement.

The ideal candidate has 10+ years in marketing/communications, with leadership in luxury/fashion, strong digital and PR capabilities, and a track record of delivering measurable results.