Lead Gen & Paid Ads Architect: Full Pipeline Ownership

Ello Technology Pty Ltd; Cape Town; On-site; ZAR 360,000 - 480,000; Full time

Job summary

Ello Technology Pty Ltd in Cape Town is seeking a performance-driven lead generation specialist to own the end-to-end pipeline from paid traffic to Zoho CRM. You will design, implement, and optimise funnel systems, tracking, and automation to deliver qualified opportunities for the Sales team.

Success hinges on consistent lead quality, measurement of cost per qualified lead, and ongoing data integrity. This role offers ownership of the entire demand-gen engine in a performance-focused

Qualifications

• Build and optimise paid acquisition campaigns across Google, Meta, and LinkedIn.
• Own the full funnel and conversion journey from click to qualified lead.
• Maintain tracking, attribution, and data integrity across the pipeline.

Responsibilities

• Paid Acquisition and Demand Generation: build, launch, and optimise campaigns; test hooks/offers/creatives; manage budgets; improve lead quality.
• Funnel Build and Conversion Optimisation: develop landing pages, forms, calendars, workflows; run weekly tests; reduce friction.
• Lead Quality and Qualification: define qualified leads with Sales; embed pre-qualification in funnel steps; reduce low-quality leads; ongoing testing.

Skills

Paid acquisition

Conversion optimisation

Data tracking

UTM discipline

GoHighLevel

Funnel building

Campaign management

Tools

GoHighLevel

Zoho CRM

Job description

Ello Technology Pty Ltd in Cape Town is seeking a performance-driven lead generation specialist to own the end-to-end pipeline from paid traffic to Zoho CRM. You will design, implement, and optimise funnel systems, tracking, and automation to deliver qualified opportunities for the Sales team.

Success hinges on consistent lead quality, measurement of cost per qualified lead, and ongoing data integrity. This role offers ownership of the entire demand-gen engine in a performance-focused