Lead Digital Marketing Specialist – Live Events

Placements24; Pietermaritzburg; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Exclusive events access

Professional development

Growth opportunities

Vibrant arts environment

Job summary

Placements24 is seeking a Lead Digital Marketing Specialist for Live Events in Pietermaritzburg. This hybrid role blends in-office collaboration with remote work to promote a diverse arts events portfolio.

You will craft and execute digital campaigns, manage budgets, analyze performance, and collaborate with content creators to drive ticket sales and audience engagement within KwaZulu-Natal's vibrant arts scene.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum 5 years in digital marketing with Arts & Entertainment experience.
• Proven SEO, SEM, social media, content and email marketing expertise.
• Strong analytics with Google Analytics proficiency.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns across social, search, email, and display.
• Manage and optimize social media presence and audience engagement.
• Analyze campaign data and generate reports with actionable insights.
• Collaborate with content team to produce videos, graphics, and copy.
• Conduct market research on Arts & Entertainment trends.
• Manage the digital marketing budget for maximum ROI.
• Coordinate with external agencies and partners as needed.
• Stay updated on digital marketing tools and best practices.

Skills

SEO/SEM

Social media

Content marketing

Email marketing

Analytics

CRM

Marketing automation

Project management

Creative thinking

Communication

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

Google Analytics

CRM platforms

Marketing automation tools

Job description

Placements24 is seeking a Lead Digital Marketing Specialist for Live Events in Pietermaritzburg. This hybrid role blends in-office collaboration with remote work to promote a diverse arts events portfolio.

You will craft and execute digital campaigns, manage budgets, analyze performance, and collaborate with content creators to drive ticket sales and audience engagement within KwaZulu-Natal's vibrant arts scene.