Lead Automotive Marketing Manager

Placements24; Gauteng; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Hybrid work model

Paid time off

Company holidays

Professional development

Industry events

Job summary

Placements24 is seeking a strategic Lead Automotive Marketing Manager in Randburg for a hybrid role that blends office and remote work. You will shape and drive marketing strategies across automotive products, lead a team responsible for brand development, campaigns, digital marketing and market analysis to boost awareness and sales.

The ideal candidate has 7+ years in marketing, with automotive focus, and strong digital, SEO/SEM and content marketing capabilities, plus proven leadership and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
• 7+ years marketing experience with at least 3 years in automotive.
• Proven success in integrated marketing campaigns.
• Strong capabilities in digital channels, SEO/SEM, social media, and content marketing.
• Excellent leadership, communication and interpersonal skills.
• Experience managing budgets and reporting campaign metrics.

Responsibilities

• Develop and implement comprehensive marketing strategies to promote automotive products and brand.
• Lead and mentor the marketing team, overseeing campaign execution, digital marketing, and content creation.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Oversee the creation of marketing collateral, advertising materials, and digital content.
• Collaborate with sales, product development, and other departments to align marketing initiatives with business goals.

Skills

Marketing leadership

Digital marketing

SEO/SEM

Campaign management

Market analysis

Budget management

Team mentoring

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA (preferred)

Job description

Lead Automotive Marketing Manager

Our client is seeking an energetic and strategic Lead Automotive Marketing Manager to join their dynamic team in Randburg. In this hybrid role, you will be instrumental in shaping and executing marketing strategies for their automotive product portfolio. You will lead a team responsible for brand development, campaign management, digital marketing, and market analysis, driving brand awareness and sales growth. This position requires a creative thinker with a proven track record in automotive marketing and a passion for connecting with customers in an evolving market landscape. You will split your time between our office and remote work, collaborating effectively to achieve marketing objectives.

About the Role

Our client is seeking an energetic and strategic Lead Automotive Marketing Manager to join their dynamic team in Randburg. In this hybrid role, you will be instrumental in shaping and executing marketing strategies for their automotive product portfolio. You will lead a team responsible for brand development, campaign management, digital marketing, and market analysis, driving brand awareness and sales growth. This position requires a creative thinker with a proven track record in automotive marketing and a passion for connecting with customers in an evolving market landscape. You will split your time between our office and remote work, collaborating effectively to achieve marketing objectives.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to promote automotive products and brand.
• Lead and mentor the marketing team, overseeing campaign execution, digital marketing, and content creation.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Oversee the creation of marketing collateral, advertising materials, and digital content.
• Collaborate with sales, product development, and other departments to ensure marketing initiatives align with business goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 7+ years of progressive experience in marketing, with at least 3 years focused on the automotive industry.
• Proven success in developing and executing integrated marketing campaigns.
• Strong understanding of digital marketing channels, SEO/SEM, social media, and content marketing.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing marketing budgets and reporting on campaign performance metrics.

Benefits

• Competitive executive salary and annual performance bonus.
• Comprehensive health, dental, and vision insurance.
• Hybrid work model providing work-life balance.
• Generous paid time off and company holidays.
• Opportunities for professional development and attending industry events.