Remote Automotive Marketing Specialist

Placements24; Sandton; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Remote work setup

Health benefits

Professional development

Generous paid time off

Job summary

Placements24 seeks a creative and strategic Remote Automotive Marketing Specialist to drive brand presence and lead generation. You will craft messaging and campaigns across digital and traditional channels tailored for the automotive sector, analyzing market trends and audiences to promote vehicles and services.

This fully remote role emphasizes independent work, strong communication, and collaboration with sales.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Proven experience as a Marketing Specialist with strong digital marketing knowledge.
• Automotive industry experience is highly preferred.
• Proficiency with marketing automation platforms and CRM software.
• Excellent written and verbal communication with keen attention to detail.
• Ability to work independently and manage multiple remote projects.

Responsibilities

• Develop and execute digital marketing strategies across channels (SEO, SEM, social, email).
• Create engaging content for website, blogs, ads, and materials.
• Analyze campaigns and report on KPIs and ROI.
• Conduct market research on opportunities and trends.
• Collaborate with sales to drive lead gen and nurturing.
• Manage budgets and ensure timely delivery within scope.

Skills

Digital marketing

CRM software

Marketing automation

Content creation

Data analytics

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Marketing automation platforms

CRM software

Job description

About the Role

Our client is seeking a creative and strategic Remote Automotive Marketing Specialist to drive their brand presence and lead generation efforts. In this fully remote position, you will develop and execute innovative marketing campaigns across various digital and traditional channels, tailored for the automotive sector. You will analyze market trends, identify target audiences, and craft compelling messaging to promote vehicles, services, and brand initiatives. This is an exciting chance for a marketing professional with a passion for automobiles to make a significant impact from anywhere.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Create engaging and persuasive marketing content, including website copy, blog posts, advertisements, and promotional materials.
• Analyze campaign performance using data analytics tools and provide regular reports on KPIs and ROI.
• Conduct market research to identify new opportunities, understand competitor activities, and track consumer trends.
• Collaborate with sales teams to develop effective lead generation and nurturing programs.
• Manage marketing budgets and ensure campaigns are delivered on time and within scope.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Marketing Specialist , with a strong understanding of digital marketing principles.
• Experience within the automotive industry is highly preferred.
• Proficiency with marketing automation platforms and CRM software.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently, manage multiple projects, and thrive in a remote team environment.

Benefits

• Competitive salary and the flexibility of a remote work setup.
• Comprehensive health, dental, and vision benefits.
• Professional development opportunities and access to marketing resources.
• Generous paid time off and holiday schedule.
• The chance to shape the marketing narrative for innovative automotive products and services.